Chief External Communications & Brand Strategy

Tarrant County; Fort Worth (TX); Presencial; USD 120.000 - 180.000; Tempo integral

Resumo da vaga

Tarrant County seeks a Director of External Affairs to lead the countywide strategic communications plan, brand definition, and publication quality control. The role oversees external and internal communications, media campaigns, and crisis communications in alignment with the County’s strategic plan.

The director will supervise External Affairs staff, advise County leadership on branding and messaging, and build partnerships with media and community organizations to expand outreach.

Qualificações

• Bachelor’s degree in Communications, English, Political Science, Journalism, Business, or related field.
• Seven years of progressively responsible experience in brand development, product/program promotion, employee and external communications, marketing and public relations.
• Must possess a valid Texas driver’s license within thirty (30) days of hire.

Responsabilidades

• Develops, directs, and deploys the County’s internal and external communication strategies, directing the creative design and reprographics teams in support of creating a recognizable brand in the information market.
• Defines guidelines for all communications and marketing materials prepared by the County and vendors in support of County priorities, programs, and initiatives.
• Directs the creation of media libraries, shot lists, and production calendars in support of County priorities.
• Oversees all aspects of communication work – audience, tone, timeliness – in directing External Affairs staff.
• Serves as spokesperson for the County during critical incidents and prepares due diligence for each incident.
• Leads the response to media events, coordinating with County leadership to provide accurate information.
• Builds and maintains relationships with journalists and external organizations to expand audience and messaging reach.
• Advises County leadership on brand campaigns and coordinates messaging with intergovernmental affairs.
• Builds countywide awareness of best practices for media and public engagement.
• Leads tracking of campaign metrics to optimize strategies and allocate resources.
• Conducts regular check-ins with County leadership to ensure unified messaging.

Conhecimentos

Excellent communication

Editing for publication

Organizational skills

Project management

Team leadership

Strategic communications

MS Office 365

Formação

Bachelor's degree in Communications or related field

Master’s degree (preferred)

Ferramentas

Microsoft Office 365

Descrição da vaga

Tarrant County seeks a Director of External Affairs to lead the countywide strategic communications plan, brand definition, and publication quality control. The role oversees external and internal communications, media campaigns, and crisis communications in alignment with the County’s strategic plan.

The director will supervise External Affairs staff, advise County leadership on branding and messaging, and build partnerships with media and community organizations to expand outreach.