Chief Estimator

Primoris Services Corporation; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Chief Marketing Officer to drive growth and innovation. This role demands a strategic leader who excels in performance-based marketing and can foster collaboration across teams. You'll be at the forefront of developing and executing comprehensive marketing strategies that resonate with diverse audiences. With a focus on continuous improvement and creative problem-solving, this position offers a unique opportunity to make a significant impact in a fast-paced environment. If you possess a passion for marketing and a knack for building high-performing teams, this role is tailored for you.

Qualifications

• 15+ years of marketing experience, preferably in supplements and media.
• Proven ability to build and lead high-performing teams.

Responsibilities

• Develop and lead go-to-market growth plans to maximize revenue.
• Coordinate with teams to analyze behavior and iterate marketing plans.

Skills

Content Marketing

Performance Marketing

Data Analysis

Leadership

Email Marketing

Interpersonal Skills

Problem-Solving

Job description

Chief Marketing Officer / Senior Vice President of Marketing for Igniton

Igniton is a 70% owned subsidiary of Gaia on the IPO track (see Igniton.com).

This position will be responsible for growing sales by leading and creating marketing plans. The ideal candidate is a performance-based growth strategist who is adept at full-funnel, fully integrated planning, and can support the execution and optimization of new customer acquisition. They will lead strategic projects and implement our go-to-market plans through collaboration with content, product, member communications, and the data analysis teams. To be successful in this role, you must have a hybrid of skillsets, including content marketing, performance marketing, earned media, email marketing, data analysis, and leadership abilities to develop and grow a high-performing team.

At Igniton, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem-solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills are important, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you'll thrive in our dynamic environment.

Responsibilities

1. Develop, lead, and be accountable for Igniton's go-to-market near and long-term growth plans, maximizing revenue growth.
2. Identify core audience opportunities to engage in the most efficient growth channels and tactics to deliver revenue growth.
3. Set the direction and work as part of a cross-functional team to drive metrics at every stage of the marketing funnel.
4. Translate marketing strategy to create high-performing creative assets.
5. Coordinate with internal teams to continuously analyze behavior and iterate on go-to-market plans.
6. Understand the e-commerce landscape: identify new opportunities to differentiate, create customer value, and win market share through understanding the competitive environment.
7. Oversee marketing budget and campaign spend.
8. Bring an innovative, positive, entrepreneurial, and creative energy to the role with a focus on continuous improvement and revenue growth.
9. Partner with international teams to ensure marketing campaigns are relevant to a global customer base and are customized for local and regional nuances.
10. Collaborate with cross-functional teams to ensure all touchpoints, projects, and work streams are aligned.

Qualifications

1. 15+ years of marketing experience in supplements and media business.
2. Experience with DTC and practitioner distribution channels.
3. Creativity in approaching marketing solutions.
4. Proven ability to build, lead, and mentor high-performing teams.
5. Proven ability to innovate and improve throughout marketing campaign management, including planning, testing, creative development, and ongoing optimization.
6. Understanding of the changing landscape of the supplements industry.
7. Hands-on experience with end-to-end marketing project planning, scaling campaigns, and strong knowledge of digital platforms and marketing methodologies.
8. Experience in brand logo and packaging design to ensure cohesive and compelling visual identity.
9. Ability to juggle projects and deadlines, prioritizing the most important work.
10. Strong familiarity and affinity for Gaia's content is a prerequisite.
11. Membership in Gaia is strongly preferred.
12. Must be able to work full-time in our office in Louisville, Colorado.
13. U.S. citizenship or an existing work visa is required.