Chief Enrollment & Brand Strategy Leader

Purchase College, SUNY; Purchase (NY); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Health benefits

Tuition assistance

Child care on campus

Museum admission

Job summary

Purchase College, SUNY seeks a visionary leader to become Vice President of Enrollment & Strategic Marketing, guiding college-wide enrollment and marketing strategy aligned with SUNY priorities.

The role drives a data-informed, digital-first approach across undergraduate, transfer, and graduate programs, leading a high-performing team and partnering with senior leaders to advance access, equity, student success, and institutional goals.

Qualifications

• Master's degree required.
• 10-15 years of leadership in higher education including enrollment/marketing.
• Proven success in growth, branding, and student engagement in mission-driven institutions.
• Experience leading cross-functional teams and large-scale initiatives.
• Expertise in digital marketing, CRM/enrollment tech, analytics, and data-driven decision making.

Responsibilities

• Provide executive leadership for enrollment and marketing strategy.
• Develop and execute a data-informed, digital-first marketing and enrollment plan for undergrad, transfer, and graduate programs.
• Oversee marketing across the full admissions and enrollment cycle.
• Lead a high-performing team and advance digital marketing capabilities and enrollment systems.
• Partner with senior leadership to align enrollment/marketing with academics, fundraising, and campus goals.
• Coordinate with Neuberger Museum of Art and Performing Arts Center to enhance visibility and enrollment outcomes.
• Ensure inclusive excellence and broad access in enrollment strategies.

Skills

Executive leadership

Digital marketing

Enrollment strategy

Data-driven decisions

Team leadership

Education

Master's degree

Tools

CRM systems

Analytics tools

Job description

Purchase College, SUNY seeks a visionary leader to become Vice President of Enrollment & Strategic Marketing, guiding college-wide enrollment and marketing strategy aligned with SUNY priorities.

The role drives a data-informed, digital-first approach across undergraduate, transfer, and graduate programs, leading a high-performing team and partnering with senior leaders to advance access, equity, student success, and institutional goals.