Chief Copy & Narrative Architect

Adobe Inc.; San Francisco (CA); On-site; USD 200,000 - 290,000; Full time

Job summary

Adobe Inc. seeks a visionary Head of Copy to shape the voice and narrative across Adobe Creative's campaigns and creative work. You will build a world-class internal copywriting practice and lead teams across campaigns, product storytelling, and brand writing.

You will lead language across platforms, translate voice into scalable systems, and drive AI-enabled workflows while preserving human judgment and cultural nuance across markets.

Qualifications

• 15+ years of experience in copywriting, narrative or multidisciplinary creative leadership.
• World-class portfolio spanning campaigns, multi-platform copywriting and brand voice.
• Executive level leadership experience in writing teams and creative direction.
• Strong track record with iconic global brands and AI-enabled writing workflows.

Responsibilities

• Define copywriting and narrative standards across Adobe Creative.
• Lead copywriting from early development to final execution on campaigns and products.
• Build a multidisciplinary writing team and foster a high-performance culture.
• Define AI-native writing workflows and evaluate AI-assisted writing for originality and voice.
• Represent Adobe Creative's language decisions in executive and cross-functional forums.

Skills

15+ years in copywriting

Executive Creative Director

Global brand writing

AI-enabled writing

Job description

Adobe Inc. seeks a visionary Head of Copy to shape the voice and narrative across Adobe Creative's campaigns and creative work. You will build a world-class internal copywriting practice and lead teams across campaigns, product storytelling, and brand writing.

You will lead language across platforms, translate voice into scalable systems, and drive AI-enabled workflows while preserving human judgment and cultural nuance across markets.