Chevrolet Zone Manager - West Michigan

General Motors; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

General Motors Company, through Chevrolet, is seeking a Zone Manager to drive sales excellence across a designated zone. You will lead a high-performing field team, build trusted dealer relationships, and execute growth strategies that enhance customer satisfaction and brand loyalty.

The role requires strong communication, negotiation and decision-making skills, with autonomy to shape market actions. Travel up to 75% is expected as you partner with dealers and internal teams to optimize

Qualifications

• Bachelor’s degree required.
• 5+ years of sales, marketing, or related experience with revenue growth.
• 3+ years of experience leading and developing a team.
• Strong automotive industry knowledge and business acumen.
• Proficiency with spreadsheet/reporting tools and data visualization; Google Workspace preferred.
• Ability to travel up to 75%.
• Must be legally able to operate a motor vehicle in the states where work is performed.

Responsibilities

• Drive Zone Sales and Aftersales performance objectives.
• Align with Local Market Association through dealer/agency partnerships.
• Lead communications to support brand priorities and go-to-market strategies.
• Develop DSMs through coaching and candid feedback on performance.
• Analyze zone performance, market conditions, and dealer trends to identify growth opportunities and data-informed strategies.

Skills

Negotiation

Data analysis

Team leadership

Communication

Education

Bachelor’s degree in Business, Sales, Marketing or a related field

Tools

Google Workspace

Job description

Field Work Arrangement: This is a field-based position that requires up to 75% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Grand Rapids, MI or a surrounding area approved by leadership within 60 days of the start date.

Chevrolet

Be the driving force behind one of America's most recognized automotive brands. As part of Chevrolet’s Sales Team, you'll partner directly with dealers to grow sales, launch innovative products, and influence business performance across a diverse portfolio ranging from trucks and SUVs to EVs. This is an opportunity to make a measurable impact while building relationships and leading from the front.

The Role

As a Zone Manager, you’ll be the driving force behind sales excellence across your zone. You’ll lead a high-performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role leads a high-performing field team, develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The position requires strong communication, negotiation, and decision-making skills, with significant autonomy. The Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.

What You'll Do

• Drive achievement of Zone Sales and Aftersales performance objectives
• Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership
• Lead communications that supports the brand's business priorities and go-to-market strategies
• Build and develop your team of DSMs through internal and external candidate interviews, coaching, and offer timely candid feedback on the associates' performance
• Analyze Zone-level performance, market conditions, competitive activity, and dealer trends to identify growth opportunities and develop data-informed strategies that improve sales, market share, dealer profitability, customer satisfaction, and dealer effectiveness.
• Champion a business development culture that drives sales growth and aftersales opportunities
• Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives
• Lead District Manager teams in optimizing inventory performance and turn rates
• Partner with the Accessory Distributor and Installer (ADI) to advance dealer and LMA accessory integration strategies
• Assist in development and implementation of Zone customer retention and conquest strategies
• Hold dealers accountable through disciplined business planning and action plans that drive sales growth
• Oversee the Zone dealer network while managing facility image program execution and compliance
• Champion overall Zone training performance and Sales excellence
• Champion a customer-centric culture that places the customer at the center of every decision and action
• Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital
• Ensure effective adoption and utilization of dealership empowerment tools and resources

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Business, Sales, Marketing or a related field
• 5+ years of experience in Sales, Marketing, or related fields with a proven track record of driving revenue growth
• 3+ years of experience leading, coaching, and developing a team highly preferred
• Strong automotive industry knowledge and business acumen, which may include sales, aftersales, service operations and customer experience management
• Proficiency in spreadsheet and reporting tools, including data analysis, reporting, and visualization; preferably with Google workspace
• Ability to travel up to 75%
• Must possess and maintain the ability to legally operate a motor vehicle in accordance with the licensing requirements of the states in which work is performed

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Leads through influence, aligning cross-functional teams and dealer partners to shared goals
• Builds trust-based, long-term relationships with dealers and internal stakeholders
• Analyzes complex sales data across district, zone, and regional levels
• Uses data and customer insights to drive market-specific action plans
• Highly organized and adaptable; thrives in fast-paced, evolving environments
• Works independently and effectively manages competing priorities
• Thinks strategically and creatively to drive business results
• Prior experience leading dealer-facing teams preferred
• Navigates conflict constructively and addresses performance gaps directly
• Solves complex business challenges with innovative, practical solutions
• Effectively delegates and prioritizes across multiple districts and dealerships
• Openness to relocate across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs