Chevrolet Zone Manager - West Michigan

General Motors LLC; Michigan; Hybrid; USD 90,000 - 130,000; Full time

Job summary

General Motors Company in the United States seeks a Zone Manager to drive sales excellence across your assigned territory. You will lead a high-performing field team, build trusted dealer relationships, and implement strategies that fuel growth and customer satisfaction.

The role requires strong communication and negotiation skills, up to 75% travel, and relocation within 60 days to Grand Rapids, MI or nearby areas. You’ll influence dealer markets and lead digital marketing and sales initiatives.

Qualifications

• 5+ years of sales, marketing, or related experience with a proven revenue growth record.
• 3+ years of experience leading and coaching a team.
• Strong automotive industry knowledge and business acumen.
• Proficiency in spreadsheets, reporting, and data analysis; Google Workspace familiarity.
• Ability to travel up to 75% and relocate within 60 days if needed.
• Must have valid driver’s license and be able to operate motor vehicles.

Responsibilities

• Drive achievement of Zone Sales and Aftersales performance objectives
• Promote Local Market Association alignment and dealer partnership
• Lead communications that supports the brand's business priorities and go-to-market strategies
• Build and develop your team of DSMs through interviews, coaching, and timely candid feedback
• Analyze Zone-level performance, market conditions, dealer trends to identify growth opportunities and develop data-informed strategies
• Champion a business development culture that drives sales growth and aftersales opportunities
• Oversee Zone dealer network while managing facility image program execution and compliance
• Champion dealer engagement and execution excellence in Tier 3 digital marketing initiatives
• Lead District Manager teams in optimizing inventory performance and turn rates
• Partner with the Accessory Distributor and Installer to advance dealer and LMA accessory integration strategies
• Assist in development and implementation of Zone customer retention strategies
• Hold dealers accountable through disciplined business planning and action plans that drive sales growth
• Oversee the Zone dealer network while managing facility image program execution and compliance
• Champion training performance and Sales excellence
• Champion a customer-centric culture that places the customer at the center of every decision and action
• Administer dealer contractual agreements and ensure compliance with performance standards

Skills

Sales experience

Team leadership

Dealership knowledge

Data analysis

Travel willingness

Education

Bachelor's degree in Business, Sales, Marketing or related field

Tools

Google Workspace

Job description

Job Description Field Work Arrangement: This is a field-based position that requires up to 75% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Grand Rapids, MI or a surrounding area approved by leadership within 60 days of the start date.

Chevrolet Be the driving force behind one of America's most recognized automotive brands. As part of Chevrolet’s Sales Team, you'll partner directly with dealers to grow sales, launch innovative products, and influence business performance across a diverse portfolio ranging from trucks and SUVs to EVs. This is an opportunity to make a measurable impact while building relationships and leading from the front.

The Role

As a Zone Manager, you’ll be the driving force behind sales excellence across your zone. You’ll lead a high‑performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role leads a high‑performing field team, develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The position requires strong communication, negotiation, and decision‑making skills, with significant autonomy. The Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.

What You’ll Do

• Drive achievement of Zone Sales and Aftersales performance objectives
• Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership
• Lead communications that supports the brand's business priorities and go-to-market strategies
• Build and develop your team of DSMs through internal and external candidate interviews, coaching, and offer timely candid feedback on the associates' performance
• Analyze Zone-level performance, market conditions, competitive activity, and dealer trends to identify growth opportunities and develop data-informed strategies that improve sales, market share, dealer profitability, customer satisfaction, and dealer effectiveness.
• Champion a business development culture that drives sales growth and aftersales opportunities
• Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives
• Lead District Manager teams in optimizing inventory performance and turn rates
• Partner with the Accessory Distributor and Installer (ADI) to advance dealer and LMA accessory integration strategies
• Assist in development and implementation of Zone customer retention and conquest strategies
• Hold dealers accountable through disciplined business planning and action plans that drive sales growth
• Oversee the Zone dealer network while managing facility image program execution and compliance
• Champion overall Zone training performance and Sales excellence
• Champion a customer‑centric culture that places the customer at the center of every decision and action
• Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital
• Ensure effective adoption and utilization of dealership empowerment tools and resources

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Business, Sales, Marketing or a related field
• 5+ years of experience in Sales, Marketing, or related fields with a proven track record of driving revenue growth
• 3+ years of experience leading, coaching, and developing a team highly preferred
• Strong automotive industry knowledge and business acumen, which may include sales, aftersales, service operations and customer experience management
• Proficiency in spreadsheet and reporting tools, including data analysis, reporting, and visualization; preferably with Google workspace
• Ability to travel up to 75%
• Must possess and maintain the ability to legally operate a motor vehicle in accordance with the licensing requirements of the states in which work is performed

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Leads through influence, aligning cross‑functional teams and dealer partners to shared goals
• Builds trust‑based, long‑term relationships with dealers and internal stakeholders
• Analyzes complex sales data across district, zone, and regional levels
• Uses data and customer insights to drive market‑specific action plans
• Highly organized and adaptable; thrives in fast‑paced, evolving environments
• Works independently and effectively manages competing priorities
• Thinks strategically and creatively to drive business results
• Prior experience leading dealer‑facing teams preferred
• Navigates conflict constructively and addresses performance gaps directly
• Solves complex business challenges with innovative, practical solutions
• Effectively delegates and prioritizes across multiple districts and dealerships
• Openness to relocate across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

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Benefits Overview

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Accommodations

Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion.