Channel Marketing Specialist (Mid-Atlantic Region)

TREX COMPANY; Baltimore (MD); Remote; USD 70,000 - 90,000; Full time

Job summary

Join a leading outdoor living products company as a Channel Marketing Specialist in the Mid-Atlantic region. You will play a crucial role in increasing brand visibility and engagement through innovative marketing strategies. This full-time position offers valuable experience and a supportive work environment, empowering you to excel in your marketing career.

Benefits

Paid holidays and vacation

Health, Dental and Vision Insurance

401(k) with Company Match

Tuition Reimbursement

Training and Education Opportunities

Stock Purchase Program

Employee Discount Program

Qualifications

• 5 years experience preferred in marketing.
• Strong ability to work independently and collaboratively.
• Outstanding verbal and written communication skills.

Responsibilities

• Manage day-to-day field marketing opportunities with pro-channel accounts.
• Implement multi-channel marketing plans to enhance product visibility.
• Conduct keyword research and customize digital content.

Skills

Communication

Time Management

Organizational Skills

Analytical Skills

Education

Bachelor’s degree in marketing or related field

Job description

When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.

We are looking for a Channel Marketing Specialist in the Mid-Atlantic region to elevate how customers see, experience and engage with the world’s #1 decking brand through the professional sales channel. As a Trex Channel Marketing Specialist, you will be looked to as an innovator and help us deliver what’s next in outdoor living by growing brand visibility, awareness, and product pull-through with our dealer and installer networks. Specialists are responsible for activating and implementing best-in-class merchandising, increasing online visibility of Trex products through our channel partners, and implementing local and regional campaigns to drive brand awareness and revenue growth. This regional marketing position is situated within the Trex marketing department and offers valuable marketing experience for a leading national brand.

RESPONSIBILITIES

• Establish a communication and collaboration cadence with current pro-channel accounts and sales representatives and manage day-to-day field marketing opportunities.
• Be a strong team player with the ability to motivate and work closely with internal and external customers, as the role will interact with cross functional teams.
• Have strong time management and organizational skills.
• Build trust and follow through on commitments.

MERCHANDISING :

• Ensure a consistent brand experience and maximize Trex product sell through by providing complete merchandising and support to ensure our channel partners’ locations are customer ready.
• Support product commercialization activations at the local level with new items or test programs, demonstrating knowledge and enthusiasm for Trex products.
• Prepare and distribute digital content and support customer website development, SEO, and e-commerce.
• Conduct keyword research and customize content with the brand team to drive traffic and generate sales at the regional and local market level.
• Gather and evaluate web analytics and metrics to be used for website optimizations.

LOCAL MARKETING CAMPAIGNS AND PROGRAMS :

• Collect and analyze market data and research to determine market opportunities and develop regional and local campaign strategies.
• Implement multi-channel marketing plans meant to promote the organization and its products at the regional and market level. Analyze campaign results to identify optimizations.
• Support b-2-b promotions and programs to drive pull-through sales with key channel partners.
• Draft trade communications to promote products, programs and increase engagement with our professional channel accounts.
• Work with agency partners to customize marketing and advertising assets for channel partners.
• Prepare and present monthly reports regarding the local landscape including competitive activities and pricing.

EXPERIENCE

• Bachelor’s degree in marketing or related field with at least five years’ business experience with a proven track record of success preferred.
• Working knowledge of marketing fundamentals, including consumer behaviors and key communication drivers.
• Must have strong ability to achieve results independently, alongside and through collaboration with others.
• Ability to work independently within your region while serving as a local extension of the marketing team.
• Outstanding organizational skills with ability to prioritize and manage multiple tasks and responsibilities to meet deadlines in a fast-paced and ever-changing environment.
• Experience in executing strategic marketing plans to achieve specific business objectives and company goals.
• Demonstrated success in developing and implementing dynamic new channel / market strategies.
• Exceptional verbal, report, presentation, PowerPoint, and Excel abilities.
• Must have the ability and willingness to travel 50 percent of the time or more, typically by car, with some overnight travel.

WHO WE ARE

Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what’s next in outdoor living. Today, Trex is the world’s #1 brand of sustainably made, wood-alternative decking and deck railing – all proudly manufactured in the U.S.A. As a publicly traded company [NYSE : TREX], we take pride in being the largest recycler of plastic film in the country and caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values :

• Do the Right Thing
• Act with Boldness and Authenticity
• Drive Sustainability
• Innovate and Adapt

At Trex, you’ll become part of a diverse and unified team who sustain the trailblazing spirit and strengths that made Trex the industry leader—learning, adapting, solving and succeeding. We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

BENEFITS & PERKS

We believe that effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck :

• Time Off - We’ll give you paid holidays and paid vacation.
• Health, Dental and Vision Insurance - Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match - Save for your retirement and we’ll match it dollar for dollar.
• Tuition Reimbursement - We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
• Training and Education - We offer dozens of options to boost your performance – both online and on-site nearby.
• Stock Purchase Program - Invest in Trex at a discounted price.
• Employee Discount Program - When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There’s an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you’ve been with Trex, you have ongoing opportunities to grow your expertise—enhancing your career, your team, and our shared efforts. You will help shape our future.

JOB LOCATION

Remote, Mid-Atlantic Region (NY, NJ, PA, DE, MD, DC, VA, WV), United States

POSITION TYPE

Full-Time / Regular

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Channel Marketing Specialist • Baltimore, MD, USA