Channel Marketing Specialist - East Coast Remote

Talentify.io; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A digital marketing firm seeks a media buyer to manage programmatic campaigns in a remote-first environment. The ideal candidate will have 2-3 years of relevant experience and a strong understanding of programmatic tactics. This role promises career advancement and engagement in high-impact projects within a collaborative team.

Qualifications

• 2-3 years of experience in CTV media buying and DSPs.
• Proficiency in top programmatic ad platforms and analytics tools.
• Ability to work independently in a remote setting.

Responsibilities

• Manage programmatic campaigns to drive business outcomes.
• Develop media strategies including audience targeting.
• Generate performance reports to inform decision-making.

Skills

Programmatic tactics

Communication skills

Analytical skills

Team collaboration

Tools

DV360

The Trade Desk

Google Analytics

Job description

Employer Industry: Digital Marketing and Advertising

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work remotely in a flexible, award-winning remote-first environment
- Join an inclusive community that values diverse perspectives and contributions
- Engage in high-impact projects that shape omnichannel customer journeys
- Be part of a culturally strong and high-performing team with a focus on collaboration and innovation

What to Expect (Job Responsibilities):
- Manage and optimize programmatic campaigns, focusing on CTV to drive measurable business outcomes
- Develop and execute media strategies and paid media plans, including audience targeting and segmentation
- Analyze campaign data and generate performance reports to inform decision-making
- Troubleshoot and resolve issues related to programmatic buying, ensuring compliance with industry standards
- Collaborate with internal teams to secure competitive deals and negotiate CPMs, Deal IDs, and PMP agreements

What is Required (Qualifications):
- 2-3 years of experience in CTV media buying, publisher networks, and demand-side platforms (DSPs)
- Proficiency in programmatic tactics including Display, Native, Video, OTT/CTV, and Digital Out-of-Home
- Strong knowledge of top programmatic ad platforms such as DV360 and The Trade Desk
- Effective communication skills to engage with employees at all levels
- Ability to work independently and remotely while being a supportive team player

How to Stand Out (Preferred Qualifications):
- Experience with automation tools for bidding and targeting
- Familiarity with Google Analytics and media buying/creative testing tools
- A passion for data-driven insights and customer journey optimization

#DigitalMarketing #CTV #RemoteWork #CareerGrowth #DiversityAndInclusion

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