Channel Marketing Manager - E-Commerce & Retail Growth

American Plastics; Mooresville (NC); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Full benefits: medical, dental

401k and paid vacation

Job summary

American Plastics, a privately owned injection-molded plastics manufacturer based in the United States with a footprint across multiple states, seeks an Associate Channel Marketing Manager for a hybrid role in Mooresville, NC. You will drive Amazon and retailer collaboration, lead product launches, and optimize digital merchandising.

You’ll collaborate with Sales, Product Management, Engineering, and Marketing to maintain data quality, publish compelling content, and support trade shows and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in marketing, channel marketing, e-commerce, or related discipline.
• Experience supporting retail customers, product launches, or commercialization initiatives; consumer products or CPG experience preferred.
• Familiarity with Amazon Seller Central, Vendor Central, A+ Content is a plus.
• Experience with PIM platforms, preferably Salsify, or digital content management systems is preferred.
• Strong understanding of digital merchandising, visual hierarchy, and effective product storytelling.
• Analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills with strong attention to detail.
• Highly organized, self-motivated, and capable of independently managing multiple priorities and deadlines.
• Collaborative team player with a proactive, solutions-oriented approach and willingness to take ownership.
• Proficient in Microsoft Office, particularly PowerPoint, Excel, and Outlook.

Responsibilities

• Own and execute channel marketing initiatives for Amazon and strategic accounts.
• Lead product launches and commercialization activities, ensuring products are retail-ready with accurate content, visuals, and marketing support.
• Manage partnership with Amazon media agency, including campaign planning, performance monitoring, and optimization.
• Manage and optimize Amazon brand store and A+ Content strategy to enhance product visibility, engagement, and conversion.
• Develop and execute best-in-class digital shelf content strategies, maintain retailer content scorecards and identify opportunities for improvement.
• Partner with cross-function teams to develop customer-specific marketing materials, presentations, and sales enablement tools.
• Participate in customer Product Line Reviews (PLRs), supporting presentation development, product storytelling, and merchandising strategies.
• Support trade shows, customer meetings, and industry events, including merchandising, product displays, setup, and teardown.
• Stay informed on retailer requirements, competitive activity, and emerging channel trends to identify opportunities for growth.
• Communicate effectively with internal stakeholders and external partners to ensure alignment on priorities, timelines, and deliverables.
• Coordinate DocuSign routing and approval workflows for customer-facing artwork, ensuring timely completion and proper documentation.
• Maintain and update the marketing calendar to track campaigns, product launches, and key marketing activities.
• Manage and maintain the Bynder Digital Asset Management (DAM) platform, ensuring content accuracy, organization, and accessibility while supporting internal users.
• Manage the company's social media strategy, including content planning, creation, scheduling, and publishing across LinkedIn, Glassdoor, and Indeed.
• Support and execute marketing initiatives for the Commercial Cleaning product category.
• Monitor social media conversations, engagement, and consumer feedback surrounding product launches to identify trends and opportunities.
• Support influencer marketing campaigns through creator identification, outreach, coordination, and campaign execution.

Skills

Channel marketing

E-commerce

Content creation

Digital marketing

Project management

Communication

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salsify PIM

Bynder DAM

Amazon Seller Central

Amazon Vendor Central

A+ Content

Microsoft PowerPoint

Excel

Outlook

Content management systems

Job description

American Plastics, a privately owned injection-molded plastics manufacturer based in the United States with a footprint across multiple states, seeks an Associate Channel Marketing Manager for a hybrid role in Mooresville, NC. You will drive Amazon and retailer collaboration, lead product launches, and optimize digital merchandising.

You’ll collaborate with Sales, Product Management, Engineering, and Marketing to maintain data quality, publish compelling content, and support trade shows and