Channel Marketing Manager

LeapXpert; Oregon; Hybrid; USD 110,000 - 170,000; Full time

Job summary

LeapXpert is seeking a seasoned Channel Marketing Manager to own global channel marketing, develop joint partner plans, and drive partner-sourced and influenced pipeline. You will lead asset creation, partner enablement, and activation campaigns with partners like Microsoft and Cisco, coordinating with cross-functional teams.

You will recruit and onboard partners, manage MDF programs, and optimize co-selling with our global sales force.

Qualifications

• 8+ years of B2B SaaS marketing experience, including 5+ in channel or partner marketing for enterprise sales across multiple regions.
• Experience activating partners across segments, from enterprise down to SMB.
• A track record of building channel programs that generated measurable partner-sourced pipeline.
• A portfolio of assets you wrote and campaigns you launched, with examples to share.
• Hands-on experience with Microsoft or a similar technology alliance, including co-sell and marketplace.
• Working knowledge of reseller, SI, MSP, distributor and master agent models.
• Direct experience managing MDF budgets, approvals, claims and ROI, and maintaining partner portals.
• Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform.

Responsibilities

• Own global channel marketing plans, including joint plans with strategic partners.
• Develop assets and campaigns to generate partner-driven revenue.
• Recruit, onboard and enable partners to shorten time to first deal.
• Audit and improve partner programs, content and portals.
• Translate positioning into partner assets and campaigns, drive delivery.
• Turn messaging into campaign kits: emails, webinars, landing pages.
• Support co-selling with global sales teams and joint account planning.
• Manage MDF funds from partners and report ROI.
• Own the partner events calendar and pipeline measurement.
• Use CRM and marketing automation to scale recruitment, onboarding and activation.

Skills

B2B SaaS marketing

Channel/partner marketing

Campaign management

Partner enablement

CRM strategy

Tools

Salesforce

HubSpot

Marketing automation

Job description

Join LeapXpert: Innovating the Future of Business Communication

At LeapXpert, we've built the infrastructure that turns enterprise communication into intelligence enterprises can act on. As the leader in Governed Communication Intelligence, our platform enables employees to connect with clients on the consumer messaging channels they actually use, governs and captures every conversation as enterprise data, and converts that data into deployable intelligence for teams, AI agents, and the business decisions that matter. Governance is the foundation. Intelligence is the value. Our mission: enable enterprises to build a governed communication infrastructure that makes trust structural, intelligence compound, and every client relationship more productive. We recently announced a $180M growth investment and are recognized as a Visionary in the Gartner Magic Quadrant for Digital Communications Governance and Archiving for the second consecutive year. Hundreds of the world's most demanding enterprises trust LeapXpert to power their most important client conversations every day. This is just the beginning. We're growing fast and looking for sharp, driven people to help us define and build the Governed Communication Intelligence category. At LeapXpert, you'll work on high-impact projects, collaborate with ambitious teams across the globe, and help shape a platform that is rewriting how enterprises communicate, govern, and compete.

About the role

Title: Channel Marketing Manager

Function: Sales & BD

Reporting: VP of Channels & BD

Location: Remote, United States

You’ll own global channel marketing with the primary goal of growing partner-sourced and partner-influenced pipeline. We sell with Microsoft, Cisco, Carahsoft, Avant, and a growing group of resellers, SIs, MSPs, SPs, and compliance partners worldwide. You’ll start by assessing gaps and building on the assets, tools, and programs we already have. You’ll develop joint marketing plans and assets and execute campaigns that generate sales opportunities. Partner recruitment, onboarding, and enablement will support that goal by equipping more partners to sell LeapXpert effectively.This is a senior individual contributor role that combines strategic judgment with hands-on delivery. You’ll lead execution across regions and may manage agencies, contractors, and cross-functional contributors.

What you'll do

• Strategy and planningOwn the global channel marketing plan, including joint marketing plans with strategic partners. Take new partnerships and integrations to market with content, webinars and field activation to generate more revenue via channels.
• Partner enablementRecruit, onboard, and enable partners, and shorten the time from signed partner to first closed deal.
• Audit our partner programs, tools, and content, starting with the partner portal and partner pages on our website, and fix what's slowing partners down.
• Translate agreed PMM positioning into finished partner assets and campaigns, gathering inputs and driving delivery independently.
• Activation and demand generationTurn LeapXpert messaging into campaign-in-a-box kits partners can run: emails, webinars, landing pages and co-branded content.
• Support co-selling between partners and our global sales teams, from deal registration through joint account plans.
• Proactively identify, apply for and secure market development funds (MDF) from partners to expand campaigns that generate pipeline. Manage fund utilization, claims, and ROI reporting.
• Own the partner events calendar, from planning and budgeting to execution and pipeline measurement.
• Systems and reportingUse CRM and marketing automation to run recruitment, onboarding and activation at scale. Report on partners onboarded, time to first deal, partner-sourced and influenced pipeline, and event and MDF ROI.

What you bring

• 8+ years of B2B SaaS marketing experience, including 5+ in channel or partner marketing for enterprise sales across multiple regions.
• Experience activating partners across segments, from enterprise down to SMB.
• A track record of building channel programs that generated measurable partner-sourced pipeline.
• A portfolio of assets you wrote and campaigns you launched, with examples to share.
• Hands-on experience with Microsoft or a similar technology alliance, including co-sell and marketplace.
• Working knowledge of reseller, SI, MSP, distributor and master agent models.
• Direct experience managing MDF budgets, approvals, claims and ROI, and maintaining partner portals.
• Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform.

Nice to have

• Experience marketing to regulated industries, especially financial services.
• Experience with public sector channels, including government aggregators.
• Multilingual proficiency: preferably Spanish (in addition to English).

Our values

• Curiosity: We're curious and future-focused.
• One Team: We're one team, in many colors.
• Customer-Driven: We're obsessed with the customer.
• Integrity: We don't compromise on integrity.
• Excellence: We exemplify excellence.

LeapXpert values diversity and inclusion as critical components of our culture and success. We believe a diverse team with varied backgrounds, experiences, and perspectives fosters creativity, innovation, and mutual respect. We are committed to creating a welcoming and supportive environment where everyone can thrive regardless of ethnicity, gender identity, sexual orientation, age, religion, or ability. We actively seek to recruit and retain talent from diverse communities and encourage all qualified candidates to apply.