Sr. Product Marketing Manager

LeapXpert; Raleigh (NC); Remote; USD 110,000 - 170,000; Full time

Job summary

LeapXpert seeks a Senior Product Marketing Manager to own positioning, launches, and sales enablement for Governed Communication Intelligence offerings. You will translate complex governance, security, and AI capabilities into compelling stories for compliance, IT, risk, and front-office buyers.

You will sit at the center of Product, Sales, and Marketing, turning market insight into differentiated messaging and driving GTM success across US time zones.

Qualifications

• 7+ years of B2B product marketing experience selling into large enterprises, startups, tech, or SaaS.
• Own launches and positioning end to end without close supervision, shaping strategy.

Responsibilities

• Own how products are positioned, launched, and sold, translating governance, security, and AI capabilities into compelling stories.

Skills

Launches and positioning

Cross-functional collaboration

Technical storytelling

Sales enablement

Data-driven marketing

Messaging and assets

AI tools proficiency

HubSpot/Salesforce analytics

Regulated industries knowledge

Tools

HubSpot

Salesforce

Job description

Join LeapXpert: Innovating the Future of Business Communication

At LeapXpert, we've built the infrastructure that turns enterprise communication into intelligence enterprises can act on. As the leader in Governed Communication Intelligence, our platform enables employees to connect with clients on the consumer messaging channels they actually use, governs and captures every conversation as enterprise data, and converts that data into deployable intelligence for teams, AI agents, and the business decisions that matter. Governance is the foundation. Intelligence is the value.

Our mission: enable enterprises to build a governed communication infrastructure that makes trust structural, intelligence compound, and every client relationship more productive.

We recently announced a $180M growth investment and are recognized as a Visionary in the Gartner Magic Quadrant for Digital Communications Governance and Archiving for the second consecutive year. Hundreds of the world's most demanding enterprises trust LeapXpert to power their most important client conversations every day.

This is just the beginning. We're growing fast and looking for sharp, driven people to help us define and build the Governed Communication Intelligence category. At LeapXpert, you'll work on high-impact projects, collaborate with ambitious teams across the globe, and help shape a platform that is rewriting how enterprises communicate, govern, and compete.

About the role

Title: Senior Product Marketing Manager

Function: Marketing

Reports to: Director of Product Marketing

Location: Remote, United States

LeapXpert is defining the Governed Communication Intelligence category, and we need a product marketer who can make that category clear, credible, and compelling to the world's most demanding enterprises. You will own how our products are positioned, launched, and sold, translating complex governance, security, and AI capabilities into stories that resonate with compliance, IT, risk, and front-office buyers.

You will sit at the center of Product, Sales, and Marketing: turning customer and market insight into differentiated messaging, equipping the field to win, and running launches that move pipeline.

What you'll do

• Enable sales to win
  • Build the sales toolkit: pitch decks, battlecards, solution briefs, demo narratives, ROI calculators and objection-handling guides
  • Train Sales, SDRs, and Customer Success on messaging, competitors, and new releases
  • Provide core messaging and reusable launch assets that Channel Marketing adapts into partner campaigns and enablement
  • Support strategic deals and executive briefings with tailored content
• Positioning and messaging
  • Create positioning, messaging and value propositions for the products and initiatives you lead, within our portfolio strategy
  • Maintain the messaging source of truth and product capability claims register that Sales, Channel and Marketing build from, and verify claims before they ship
  • Develop buyer personas and use cases for our established regulated markets, including banking, wealth and asset management, and insurance, and for emerging verticals such as life sciences
  • Translate technical and regulatory concepts into crisp, differentiated narratives for both business and technical audiences
• GTM and product launches
  • Run releases through our NPI process, from messaging guidelines to field readiness, on a fast release cadence
  • Work at sprint level with Product and Engineering, including our Vietnam team. That means reading specs and tickets, testing features hands-on, and knowing what's shipped versus roadmap
  • Partner with Product Management on roadmap priorities, pricing and packaging input, and release communications
  • Measure launch impact on adoption, pipeline, and win rates, and iterate
• Drive market and customer insight
  • Own competitive intelligence across the communication compliance, archiving, and supervision landscape
  • Run win/loss analysis and customer interviews, and feed insights back to Product, Sales, and leadership
  • Support analyst relations (including Gartner), customer advocacy, case studies, and references

What You Bring

• 7+ years of B2B product marketing experience selling into large enterprises, at startups, tech, or SaaS companies
• You own launches and positioning end to end without close supervision, and shape strategy, not just execute it
• A track record of launching products and building positioning that measurably moved pipeline, adoption, or win rates
• Technical depth: you can explain APIs, integrations (including MCP connectors) and AI agents to technical and business buyers, and you're credible with engineers
• Precision: you check facts before you publish, and push back when a claim isn't supported
• Exceptional writing and storytelling: you can make complex, technical products simple and compelling
• A portfolio of messaging, launch and sales assets you created, with examples of how they were used
• Proven ability to build sales enablement that the field actually uses
• Strong cross-functional influence: you align Product, Sales, and Marketing without formal authority
• Data-driven, and comfortable using marketing analytics tools (e.g., HubSpot, Salesforce) to measure impact
• Comfortable working across US, EMEA and APAC time zones, with regular overlap with all regions, especially US hours
• Fluent with AI tools in your own workflow

Nice-to-have

• Experience in RegTech, communications compliance, cybersecurity, archiving, or collaboration software
• Experience marketing to financial services or other highly regulated industries
• Familiarity with SEC/FINRA recordkeeping, MiFID II, or data privacy regulations
• Experience marketing AI-powered products

Our values

• Curiosity: We're curious and future-focused.
• One Team: We're one team, in many colors.
• Customer-Driven: We're obsessed with the customer.
• Integrity: We don't compromise on integrity.
• Excellence: We exemplify excellence.

LeapXpert values diversity and inclusion as critical components of our culture and success. We believe a diverse team with varied backgrounds, experiences, and perspectives foster creativity, innovation, and mutual respect. We are committed to creating a welcoming and supportive environment where everyone can thrive regardless of ethnicity, gender identity, sexual orientation, age, religion, or ability. We actively seek to recruit and retain talent from diverse communities and encourage all qualified candidates to apply.