Channel Marketing Manager

Jobtailor; Lake Forest (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Lake Forest, CA is seeking a Channel Marketing Manager to develop and execute showroom channel strategies that boost brand presentation and drive sell-through.

You will collaborate with Sales, Product, Digital, and Brand teams to ensure cohesive execution, manage vendors and trade shows, and apply performance metrics to optimize programs for partner engagement and revenue growth.

Qualifications

• Bachelor’s degree in marketing, Business Administration or related discipline.
• 4 - 7 years of business experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or CPG/FMG.
• Ability to manage a diverse customer group and portfolio.
• Strategic thinking and planning capability.
• Superior presentation skills with a variety of audiences.
• Advanced interpersonal talents and written and verbal communication skills.
• Project Management experience within a milestone driven organization.
• Strong financial acumen including P&L experience.
• Solid MS Office skills including Excel, Word and PowerPoint.

Responsibilities

• Develop and execute Channel Marketing strategies.
• Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance.
• Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies.
• Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue.
• Manage outside vendors for development and delivery of packaging and merchandising materials.
• Develop and manage trade shows and events including promotion plans and logistics.
• Utilize performance metrics to gauge program effectiveness.

Skills

Presentation skills

Interpersonal skills

Communication (written & verbal)

Project management

Financial acumen / P&L

MS Office (Excel/Word/PowerPoint)

Strategic thinking

Cross-functional alignment

Customer portfolio management

Education

Bachelor’s degree in marketing, Business Administration or related discipline

Tools

MS Office Suite (Excel, Word, PowerPoint)

Job description

Responsibilities

• Develop and execute Channel Marketing strategies
• Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance
• Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies
• Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue
• Manage outside vendors for development and delivery of packaging and merchandising materials
• Develop and manage trade shows and events including promotion plans and logistics
• Utilize performance metrics to gauge program effectiveness

Requirements

• Bachelor’s degree in marketing, Business Administration or related discipline
• 4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG)
• Ability to manage a diverse customer group and portfolio
• Strategic thinking and planning capability
• Superior presentation skills with a variety of audiences
• Advanced interpersonal talents and written and verbal communication skills
• Project Management experience within a milestone driven organization
• Strong financial acumen including P&L experience
• Solid MS Office skills including Excel, Word and PowerPoint