Channel Marketing Manager

Tufin; Boston (MA); On-site; USD 110,000 - 170,000; Full time

Job summary

Tufin is seeking a Channel Marketing Manager to own and scale the partner and alliance marketing motion across VARs and technology alliances. You will drive awareness, collaborate with Global CAMs, and shape partner-led deals while building enablement materials and campaigns.

You’ll also manage the MDF program, partner communications, and partner portal initiatives, reporting progress to senior leadership in a fast-growing security company.

Qualifications

• 4+ years of channel/partner/alliances marketing experience in tech or cybersecurity preferred.
• Experience working with VAR/reseller ecosystems and technology partners.
• Analytical mindset with ability to use funnel data to drive improvements.
• MDF program management experience including policy design and compliance.
• Experience with deal registration and co-sell programs.

Responsibilities

• Own channel and partner marketing strategy across VAR, distributor and technology alliance ecosystem.
• Build relationships with partner organizations to grow awareness and pipeline.
• Create and run partner campaigns and co-marketing programs with Field Marketing.
• Develop partner enablement materials (battlecards, one-pagers, assets) with Product Marketing.
• Manage MDF program, funding requests, tracking and compliance.
• Deliver regular partner communications: newsletter and updates.
• Oversee partner portal and enablement platforms and partner certifications.
• Track funnel performance and brief leadership on progress.

Skills

Channel marketing

Partner ecosystems

Project management

Analytics

Job description

Tufin helps enterprises govern and secure connectivity across complex multi-vendor networks. The network is entering the agentic era, and Tufin is the first and only solution built for protecting it – we're growing fast, and this is a chance to help build a brand-new category from the ground up.

We are hiring a Channel Marketing Manager to own and scale our partner and alliance marketing motion across our Value-Added Reseller (VAR) and technology alliance ecosystem. This is a rare chance to build the channel marketing function from the ground up inside a company defining a brand-new security category – your work will directly shape how Tufin wins in the agentic era.

Your goal: increase Tufin’s awareness and mindshare with key partners, and work with our Global Channel Account Managers (CAMs) to navigate accounts and build momentum in partner-led deals. Alongside that, you’ll own the fundamentals of channel marketing: partner enablement, communications, the MDF program, co-marketing campaigns, and channel reporting. The role reports into Product Marketing and works closely with Global CAMs, Sales Leadership, Field Marketing, Business Applications/IT, Global Enablement, Digital, Channel / Revenue Operations, and our Field CTO with regular visibility to the CMO and the executive team.

Responsibilities

• Own channel and partner marketing strategy across Tufin’s VAR, distributor, and technology alliance ecosystem
• Build relationships across key partner organizations to grow Tufin’s awareness and mindshare, working with channel sellers to navigate accounts and build momentum
• Build and execute partner campaigns and co-marketing programs alongside Field Marketing – joint webinars, the quarterly partner webinar, sales plays, and campaign-in-a-box kits
• Develop partner-facing enablement materials (battlecards, one-pagers, demo and architecture assets) in partnership with Product Marketing
• Manage the Market Development Funds (MDF) program in conjunction with Field Marketing: policy, partner fund requests, campaign tracking, and compliance
• Own recurring partner communications: monthly newsletter, partner updates, etc.
• Manage our partner portal and enablement platforms along with partner certifications
• Track and report on the partner marketing funnel – partner engagement, campaign performance, pipeline generated – and brief leadership on progress

Requirements:

• 4+ years of channel, partner, or alliance marketing experience – ideally in cybersecurity, network security, or enterprise infrastructure software
• Direct experience working with VAR/reseller ecosystems and technology alliance partners, and comfortable navigating large partner organizations to find the right internal champion. Existing relationships with partners like CDW, Computacenter, GuidePoint, NTT, Optiv, Trace3, Wipro, or WWT is ideal
• AI-first mentality for scaling operations, automating processes, generating content, and processing data
• Analytically minded – comfortable reading partner funnel data to spot where volume or conversion is lagging and turning that into a tracked improvement plan
• Hands-on MDF program management experience (policy design, fund allocation, compliance and reporting)
• Experience with deal registration and co-sell programs, central to driving momentum in partner-led deals
• Strong project management skills – able to run multiple concurrent partner relationships and workstreams without things falling through the cracks
• Excellent written and verbal communication – able to build partner-facing content and represent Tufin credibly in front of partner sellers and architects
• Comfortable operating with ambiguity in an early-stage, evolving program – this function is being actively built and scaled