Channel Marketing Lead: Product Launch & Growth

Wagner Spray Tech; Plymouth (MN); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

PTO 4 weeks

401(k) with match

Medical + HSA

Wellness Program

Vision

Life Insurance

Disability

Parental leave 6 weeks

Long-term care insurance

Tuition reimbursement

Employee Resource Groups

Job summary

Wagner Spray Tech is seeking an Associate Channel Marketing Manager to drive channel strategies and brand initiatives. You will coordinate cross-functional teams to develop launch plans, create compelling marketing content, and manage campaigns across products and regions.

The role involves trade show coordination, digital marketing, and close collaboration with sales and product teams to drive growth in a dynamic manufacturing environment. Hybrid work arrangement is offered.

Qualifications

• Experience with core marketing principles such as VOC, persona development, content calendars and funnel management.
• Understanding of B2B and B2C marketing, digital marketing and customer online experiences.
• Highly organized with ability to manage multiple projects independently and lead initiatives.

Responsibilities

• Manage new product launch plans with cross-functional teams to develop and execute launch strategies.
• Create and write marketing communications linking product and brand to customer needs.
• Support email campaigns, onboarding drip programs, and audience segmentation.
• Coordinate external agencies and internal teams to inform media planning and testing.
• Produce content for social media, ads, launches, channel support, and training.
• Liaise between sales and product teams on account planning and merchandising.
• Write and proof copy for labels, collateral, digital content and press releases.
• Plan and execute regional and national trade shows with logistics and on-site operations.
• Collaborate across marketing, sales and leadership to plan trade show communications and ROI.

Skills

Marketing principles

VOC

Persona development

Content calendar

Marketing funnel

Education

Bachelor’s degree in business administration, marketing, communications or related field

2 years experience in Channel Marketing

Tools

Hubspot

Adobe Suite

Job description

Wagner Spray Tech is seeking an Associate Channel Marketing Manager to drive channel strategies and brand initiatives. You will coordinate cross-functional teams to develop launch plans, create compelling marketing content, and manage campaigns across products and regions.

The role involves trade show coordination, digital marketing, and close collaboration with sales and product teams to drive growth in a dynamic manufacturing environment. Hybrid work arrangement is offered.