Channel Marketing Lead, Private Wealth Solutions

Financialnarrative; New York (NY); On-site; USD 167,000 - 204,000; Full time

Job summary

Fortress Investment Group LLC seeks a strategic Channel Marketing Manager for its Private Wealth Solutions team in New York, NY. Lead multi-channel campaigns across wirehouses, RIAs, private banks, and IBDs to promote alternative investments and thought leadership.

You’ll develop tools, content, events, and educational materials while collaborating with distribution, product, and compliance teams to drive engagement and ROI.

Qualifications

• Bachelor’s degree in Marketing, Finance, Business, or related field; MBA or CFA a plus.
• 10+ years of experience in channel marketing, preferably within financial services or asset management
• Deep understanding of private wealth distribution channels and alternative investments (private equity, private credit, real assets, hedge funds)
• Proven ability to manage complex projects and cross-functional teams
• Strong writing, communication, and presentation skills
• Experience with CRM and marketing automation platforms (e.g., Salesforce)
• Highly organized, detail-oriented, and results-driven

Responsibilities

• Design and implement targeted marketing strategies for distinct private wealth channels, including wirehouses, independent broker-dealers, RIAs, and private banks.
• Campaign Execution: Lead development and execution of multi-channel campaigns (email, webinars, events, digital, print) to promote alternative investment offerings and thought leadership.
• Partner with distribution and product teams to create sales tools, presentations, and educational content tailored to channel-specific needs.
• Content Development: Produce high-impact marketing materials, including pitch decks, brochures, videos, and white papers.
• Event Marketing: Support planning and promotion of advisor-focused events, roadshows, and conferences to enhance brand visibility.
• Analytics & Optimization: Track and analyze campaign performance across channels; use insights to optimize future initiatives.
• Compliance Collaboration: Work closely with legal and compliance teams to ensure all marketing materials meet regulatory standards.

Skills

Channel marketing

Financial services

Project management

Writing & presenting

CRM & automation

Cross-functional leadership

Education

Bachelor's degree in Marketing/Finance/Business

MBA or CFA a plus

Tools

Salesforce

Job description

Fortress Investment Group LLC seeks a strategic Channel Marketing Manager for its Private Wealth Solutions team in New York, NY. Lead multi-channel campaigns across wirehouses, RIAs, private banks, and IBDs to promote alternative investments and thought leadership.

You’ll develop tools, content, events, and educational materials while collaborating with distribution, product, and compliance teams to drive engagement and ROI.