Channel Marketing Director

Canonical Ltd; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Canonical Ltd is seeking a Channel Marketing Director to lead their Go-To-Market strategy across a diverse partner ecosystem. This home-based role in the AMER region involves building marketing strategies, engaging partners, and leading a talented team to maximize campaign ROI. The ideal candidate will possess strong leadership and communication skills, a deep understanding of the technology ecosystem, and a passion for continuous learning.

Benefits

Personal learning and development budget of USD 2,000 per year

Annual compensation review

Recognition rewards

Annual holiday leave

Maternity and paternity leave

Team Member Assistance Program & Wellness Platform

Opportunity to travel to new locations to meet colleagues

Priority Pass and travel upgrades for long-haul company events

Qualifications

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs.
• Proven success in developing and executing co-marketing programs.
• Ability to foster a culture of excellence and self-drive.

Responsibilities

• Building a marketing strategy that drives pipeline growth and revenue outcomes.
• Owning the execution of partner campaigns across the funnel.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Marketing Strategy

Agility

Curiosity

Education

Exceptional academic results at high school and university levels

Job description

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders across various sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading provider of open source to major technology firms globally, we play a unique role in various innovative value chains (Public Cloud, Cybersecurity, AI, IoT), supporting our partners both technically and commercially.

Reporting to the VP of Marketing, you will lead a team of marketing managers running partner programs. You will work closely with our partners to make Canonical their trusted partner to deliver open source-based products and solutions. In this role, you will be responsible for maximizing the overall ROI of our campaigns supporting our partners' motions, whether sell-to, sell-through, or sell-with.

The partner marketing team comprises talented professionals skilled in formulating joint value propositions, running lead generation campaigns, creating compelling messages/assets, and selecting effective channels through complex supply chains. They are passionate about technology, enterprise users, and are early adopters of advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

The role entails

1. Building a marketing strategy that drives pipeline growth and revenue outcomes through key partners – Silicon, IHV, ODM, Channel, GSI, etc.
2. Aligning with growth, field, and product marketing to deliver activities integrated with Canonical’s campaigns.
3. Owning the execution of partner campaigns across the funnel from recruitment to demand generation programs.
4. Engaging and elevating the partner community through exceptional content in partnership with communication, product, and alliances teams.
5. Multiplying our partners’ impact through programmatic approaches.
6. Crafting bespoke plans and joint value propositions to stand out in the marketplace.
7. Championing our partner collaboration vision both internally and externally.
8. Managing the use of Marketing Development Funds (MDF), whether received or distributed.
9. Driving the adoption of advanced analytics and reporting tools to continually improve ROI.
10. Mentoring and developing a diverse team of partner marketers covering our spectrum of partners.
11. Cultivating a culture of continuous testing and optimization.

What we are looking for in you

1. Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud service providers, and channels.
2. Demonstrated leadership in aligning diverse partners around Go-To-Market strategies.
3. Proven success in developing and executing co-marketing programs in the technology space.
4. Experience reporting on complex partner marketing activities and touchpoints.
5. Ability to foster a culture of excellence, agility, and self-drive within your team.
6. Curiosity and a habit of continuous learning.
7. Outstanding communication skills in English, both verbal and written.
8. Exceptional academic results at high school and university levels.
9. Willingness to travel internationally up to 4 times a year for company events lasting up to two weeks.

Additional desirable qualities

1. Familiarity with specific verticals such as Telco, Finance, Industrial, Automotive.
2. Experience leading distributed teams across different time zones.

What we offer colleagues

We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to recognize outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits reflecting our values and ideals. Our programs are balanced to meet local needs and ensure fairness globally.

• Distributed work environment with twice-yearly team sprints in person
• Personal learning and development budget of USD 2,000 per year
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Maternity and paternity leave
• Team Member Assistance Program & Wellness Platform
• Opportunity to travel to new locations to meet colleagues
• Priority Pass and travel upgrades for long-haul company events

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the publisher of Ubuntu, a major open-source platform for AI, IoT, and cloud, we are changing the software world. We recruit globally and set high standards for new hires. Most colleagues work remotely since 2004. Working here challenges you to think differently, work smarter, learn new skills, and elevate your performance.

Canonical is an equal opportunity employer