Channel Marketing Director

Canonical; Tucson (AZ); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading provider of open source software, Canonical is seeking a Partner Marketing Lead to drive their Go-To-Market strategy across the partner ecosystem. This home-based role involves leading a team to maximize ROI from partner campaigns and requires strong leadership and marketing strategy skills. Canonical offers competitive compensation, performance-driven bonuses, and a culture of continuous learning and innovation.

Benefits

Competitive worldwide compensation

Performance-driven bonuses or commissions

Personal learning budget of USD 2,000/year

Wellness programs

Opportunities for international travel

Qualifications

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs.
• Proven success in co-marketing programs in the tech space.
• Curiosity and continuous learning mindset.

Responsibilities

• Building a marketing strategy to drive pipeline growth and revenue through key partners.
• Owning execution of partner campaigns from recruitment to demand generation.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Marketing Strategy

Partner Collaboration

Analytical Skills

Education

Outstanding academic results at high school and university

Job description

Canonical 4 days ago Be among the first 25 applicants Join to apply for the role at Canonical.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include top public cloud and silicon providers, along with industry leaders across sectors. We are a pioneer in global distributed collaboration, with 1200+ colleagues in 75+ countries and few office-based roles. Teams meet 2-4 times a year in interesting locations worldwide to align on strategy and execution.

The company is founder-led, profitable, and growing.

We have created a new leadership role to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, via channel and hardware manufacturers. As the publisher of Ubuntu and a leading open source provider, we support partners technically and commercially in innovative value chains like Public Cloud, Cybersecurity, AI, and IoT.

Reporting to the VP of Marketing, you will lead a team of marketing managers managing partner programs. You will collaborate closely with partners to make Canonical their trusted partner for open source products and solutions. Your main responsibility will be maximizing ROI of campaigns supporting partner activities—whether sell-to, sell-through, or sell-with.

The partner marketing team comprises talented professionals skilled in formulating joint value propositions, running lead generation campaigns, creating compelling messages/assets, and selecting effective channels. They are passionate about technology, enterprise users, and advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

The role entails:

• Building a marketing strategy to drive pipeline growth and revenue through key partners (Silicon, IHV, ODM, Channel, GSIs, etc.).
• Aligning with growth, field, and product marketing for integrated campaign activities.
• Owning execution of partner campaigns from recruitment to demand generation.
• Engaging and elevating the partner community with exceptional content, in partnership with communication, product, and alliances teams.
• Multiplying partner impact through programmatic approaches.
• Crafting bespoke plans and joint value propositions to stand out.
• Championing partner collaboration internally and externally.
• Managing Marketing Development Funds (MDF) usage.
• Driving adoption of analytics tools to improve ROI.
• Mentoring and developing a diverse team of partner marketers.
• Cultivating a culture of testing and optimization.

What we are looking for in you:

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud providers, and channels.
• Leadership experience in aligning diverse partners around Go To Market strategies.
• Proven success in co-marketing programs in the tech space.
• Experience reporting on complex marketing activities.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning mindset.
• Excellent communication skills in English, verbal and written.
• Outstanding academic results at high school and university.
• Willingness to travel internationally up to 4 times a year for company events.

Additional preferred experience:

• Familiarity with specific verticals (e.g., Telco, Finance, Industrial, Automotive).
• Experience leading distributed teams across time zones.

What we offer colleagues:

• Competitive worldwide compensation based on location, experience, and performance, with annual reviews.
• Performance-driven bonuses or commissions.
• Additional benefits reflecting our values, including a personal learning budget of USD 2,000/year, wellness programs, and more.
• Distributed work environment with biannual in-person team sprints.
• Opportunities for international travel to meet colleagues.

About Canonical:

Canonical pioneers open source, publishing Ubuntu, a key platform for AI, IoT, and cloud. We recruit globally, uphold high standards, and expect excellence. Most colleagues work remotely since 2004, fostering innovation and continuous learning.

Canonical is an equal opportunity employer:

We promote a workplace free from discrimination, valuing diversity of experience, perspectives, and backgrounds. We ensure fair consideration for all applications.