Channel Marketing Director

Canonical; Tacoma (WA); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading open-source software provider is seeking a Channel Marketing Director to drive their Go-To-Market strategy across partners. This role involves leading a team, managing partner campaigns, and enhancing partner collaboration. The position is home-based in the AMER region, offering opportunities for international travel and a supportive work environment that values diversity and innovation.

Benefits

Distributed work environment

Learning and development budget of USD 2,000 annually

Annual compensation review and performance bonuses

Travel opportunities to new locations

Qualifications

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs.
• Proven success in co-marketing programs within the tech space.
• Willingness to travel internationally up to 4 times a year.

Responsibilities

• Building a marketing strategy to drive pipeline growth and revenue through key partners.
• Owning partner campaigns from recruitment to demand generation.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Agility

Curiosity

Education

Strong academic background

Job description

Join to apply for the Channel Marketing Director role at Canonical.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include top public cloud and silicon providers, and industry leaders across sectors. The company is founder-led, profitable, and growing. We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers.

This role reports to the VP of Marketing and involves leading a team of marketing managers running partner programs, working closely with partners to make Canonical their trusted partner for open source products and solutions, and maximizing ROI of partner campaigns.

The partner marketing team is composed of talented professionals skilled in joint value propositions, campaign execution, and analytics. The role is home-based in the AMER region.

Key responsibilities include:

1. Building a marketing strategy to drive pipeline growth and revenue through key partners.
2. Aligning with marketing teams to deliver integrated activities.
3. Owning partner campaigns from recruitment to demand generation.
4. Engaging the partner community with compelling content.
5. Enhancing partner impact through programmatic approaches.
6. Creating joint value propositions to differentiate in the marketplace.
7. Championing partner collaboration internally and externally.
8. Managing Marketing Development Funds (MDF).
9. Implementing analytics tools for ROI improvement.
10. Mentoring and developing a diverse team of partner marketers.
11. Fostering a culture of testing and optimization.

Qualifications and skills required:

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud providers, and channels.
• Leadership experience in aligning diverse partners around GTM strategies.
• Proven success in co-marketing programs within the tech space.
• Experience with complex partner marketing activities and reporting.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning mindset.
• Excellent communication skills in English.
• Strong academic background.
• Willingness to travel internationally up to 4 times a year for company events.

Preferred additional experience:

• Familiarity with specific verticals like Telco, Finance, Industrial, Automotive.
• Experience leading distributed teams across time zones.

What we offer:

• Distributed work environment with biannual in-person team sprints.
• Learning and development budget of USD 2,000 annually.
• Annual compensation review and performance bonuses.
• Additional benefits reflecting our values and local needs.
• Travel opportunities to new locations.

About Canonical:

Canonical is a pioneering open-source tech company, publishing Ubuntu and leading in AI, IoT, and cloud platforms. We recruit globally, uphold high standards, and support remote work since 2004. Join us to challenge yourself and innovate.

Canonical is an equal opportunity employer, committed to diversity and inclusion.