Channel Marketing Director

Canonical; Seattle (WA); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading open source software provider is seeking a Channel Marketing Director to drive their Go-To-Market strategy across the partner ecosystem. This home-based role involves leading a team, maximizing ROI on campaigns, and engaging with partners to enhance their impact. The ideal candidate will have strong leadership experience, a deep understanding of the technology ecosystem, and exceptional communication skills. Canonical offers a distributed work environment and various benefits, including a learning budget and performance bonuses.

Benefits

USD 2,000 annual learning and development budget

Annual compensation review and performance bonuses

Recognition rewards

Holiday leave

Parental leave

Wellness programs

Opportunities for travel and location visits

Qualifications

• Strong understanding of technology ecosystem including Silicon, IHV, ISV, ODM/OEMs.
• Proven success in co-marketing programs in tech.
• Ability to foster a culture of excellence, agility, and self-drive.

Responsibilities

• Building a marketing strategy that drives pipeline growth and revenue through key partners.
• Owning partner campaigns from recruitment to demand generation.
• Mentoring and developing a diverse team of partner marketers.

Skills

Leadership

Communication

Curiosity

Education

Exceptional academic results

Job description

Join to apply for the Channel Marketing Director role at Canonical.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include leading public cloud and silicon providers, and industry leaders across sectors. We are a pioneer in global distributed collaboration, with 1200+ colleagues in 75+ countries, and few office-based roles. Teams meet periodically in interesting locations worldwide to align on strategy and execution.

The company is founder-led, profitable, and growing.

We have created a new leadership role, Channel Marketing Director, to drive our Go-To-Market strategy across our partner ecosystem, from silicon to public cloud, through channel and hardware manufacturers. As the publisher of Ubuntu and a leading open source provider, we support partners technically and commercially in various innovative value chains like Public Cloud, Cybersecurity, AI, and IoT.

Reporting to the VP of Marketing, you will lead a team of marketing managers running partner programs. You will work closely with partners to make Canonical their trusted partner for open source products and solutions. You will be responsible for maximizing ROI of campaigns supporting partner motions such as sell-to, sell-through, or sell-with.

The partner marketing team comprises talented professionals skilled in formulating joint value propositions, running lead generation campaigns, creating compelling messages/assets, and selecting effective channels within complex supply chains. They are passionate about technology, enterprise users, and advanced partner analytics technologies.

Location: This role is home-based in the AMER region.

The role entails:

1. Building a marketing strategy that drives pipeline growth and revenue through key partners (Silicon, IHV, ODM, Channel, GSI, etc.).
2. Aligning with growth, field, and product marketing to deliver integrated activities.
3. Owning partner campaigns from recruitment to demand generation.
4. Engaging and elevating the partner community through exceptional content.
5. Multiplying partners' impact via programmatic approaches.
6. Crafting bespoke plans and joint value propositions.
7. Championing partner collaboration internally and externally.
8. Managing Marketing Development Funds (MDF).
9. Driving adoption of analytics and reporting tools to improve ROI.
10. Mentoring and developing a diverse team of partner marketers.
11. Cultivating a culture of testing and optimization.

**What we are looking for in you:**

• Strong understanding of the technology ecosystem including Silicon, IHV, ISV, ODM/OEMs, cloud providers, and channels.
• Leadership experience in aligning diverse partners around GTM strategies.
• Proven success in co-marketing programs in tech.
• Experience reporting on complex partner marketing activities.
• Ability to foster a culture of excellence, agility, and self-drive.
• Curiosity and continuous learning.
• Outstanding English communication skills.
• Exceptional academic results.
• Willingness to travel internationally up to 4 times a year for up to two weeks.

**Additional preferred experience:**

• Familiarity with specific verticals (e.g., Telco, Finance, Industrial, Automotive).
• Experience leading distributed teams across time zones.

**What we offer colleagues:**

• Distributed work environment with biannual in-person team sprints.
• USD 2,000 annual learning and development budget.
• Annual compensation review and performance bonuses.
• Additional benefits reflecting our values and local needs.
• Recognition rewards, holiday leave, parental leave, wellness programs.
• Opportunities for travel and location visits.

About Canonical:

Canonical is a pioneering open source tech firm, publisher of Ubuntu, and a leader in AI, IoT, and cloud platforms. We recruit globally, uphold high standards, and promote a diverse, inclusive workplace. Working here challenges you to think differently, learn new skills, and excel.

Canonical is an equal opportunity employer. We value diversity and are committed to fair consideration of all applications.