Channel Marketing Cross-Functional Lead

Apple, Inc.; Los Angeles (CA); On-site; USD 177,000 - 266,000; Full time

Job summary

Apple seeks a Channel Cross-functional Manager within Marcom to lead go-to-market strategies for Channel, ensure alignment with partners, and oversee cross-functional creation and delivery of creative for Services in Channel.

You will collaborate with Brand, Operations, Partner Comms, and cross-functional teams to drive strategic planning, maintain delivery timelines, and represent Channel across the company with a focus on business impact and brand integrity.

Qualifications

• 10+ years of marketing communications experience at an advertising, marketing, or design agency, or within an in-house marketing communications team.

Responsibilities

• Define channel roadmap and prioritize efforts: Work with Brand, Operations, Partner Comms and Functional teams to develop and align on quarterly marketing plans for channel.
• Oversee brief development and services communication plans: Synthesize inputs and facilitate alignment with brief owner(s), strategists and key creative partners to develop integrated marketing communications plans for Services in Channel—adjusting and managing for ever-shifting priorities in this process.
• Serve as central point of contact and integrator: Actively partner with all Marcom teams (Brand, Partner Comms, Operations, Planning, Design, Interactive, MG/Video, Advertising, and GEO teams) to seamlessly lead Channel work through Marcom.
• Be adaptable and comfortable with ambiguity: Effectively context switch between high-level strategic planning and day-to-day operational tasks. Adapt to changing circumstances while continuing to push work forward.
• Seek insights and evolve the work: Partner directly with business leads to understand business and operational drivers to better inform creative considerations. Identify new ways of working and evolve communications as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve.
• Ensure work is tracked, flawless, and on-time: Provide oversight throughout the creative process to ensure ongoing alignment of deliverables with brief and on-time delivery. Maintain Plan of Records (PORs) that capture project details and scope through completion.
• Represent Channel across the company: Understand the goals of Channel within Marcom and advocate across the company. Educate key stakeholders on the channel landscape and significance of channel initiatives.

Skills

Marketing communications

Cross-functional collaboration

Stakeholder management

Job description

Apple seeks a Channel Cross-functional Manager within Marcom to lead go-to-market strategies for Channel, ensure alignment with partners, and oversee cross-functional creation and delivery of creative for Services in Channel.

You will collaborate with Brand, Operations, Partner Comms, and cross-functional teams to drive strategic planning, maintain delivery timelines, and represent Channel across the company with a focus on business impact and brand integrity.