Channel Marketing Associate: Launch & Growth Specialist

Wagner Spray Tech; Plymouth (MN); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

PTO 4 weeks

401(k) with company match

Medical + HSA

Wellness program

Dental

Vision

Life Insurance

Disability

6 weeks parental leave

Long term care insurance

Tuition reimbursement

Employee Resource Groups

Job summary

Wagner Spray Tech is seeking an Associate Channel Marketing Manager to lead channel marketing strategies, manage product launches, and coordinate cross-functional teams. You will craft communications that connect product and brand with dealers, retailers, and distributors, while driving lead generation, engagement, and ROI across trade shows and digital campaigns.

The role is hybrid with a strong emphasis on collaboration, content development, and data-driven decision-making in a rapidly

Qualifications

• Bachelor’s degree in business administration, marketing, communications or related field; and 2 years’ of experience in Channel Marketing working with dealers, retailers or distributors.
• Experience implementing core marketing principles such as VOC, persona development, content calendar and funnel management.
• Strong understanding of B2B/B2C marketing, digital marketing and multi-channel customer experience.

Responsibilities

• Manage product launch plans with cross-functional teams and establish timelines.
• Create and write marketing communications linking product and brand to channel customer needs.
• Support email campaigns and automated onboarding by segmenting audiences and optimizing workflows.
• Coordinate with external agencies and internal analytics teams for media planning and KPIs.
• Produce content for social media, ads, launches, and training resources.
• Collaborate with sales on key account planning and merchandising initiatives.
• Edit andProofread marketing copy for labels, collateral, digital content and press releases.
• Plan and execute regional and national trade shows with logistics and on-site operations.
• Coordinate trade show communications and post-event follow-up to maximize ROI.
• Maintain and optimize website content and CMS for SEO and brand consistency.

Skills

VOC development

Persona development

Content calendar

Marketing funnel

B2B/B2C marketing

Digital marketing

Marketing automation

HubSpot

Adobe Creative Suite

Cross-functional teamwork

Education

Bachelor’s degree in business/marketing/communications

Tools

HubSpot

Adobe Suite

CMS platforms

Job description

Wagner Spray Tech is seeking an Associate Channel Marketing Manager to lead channel marketing strategies, manage product launches, and coordinate cross-functional teams. You will craft communications that connect product and brand with dealers, retailers, and distributors, while driving lead generation, engagement, and ROI across trade shows and digital campaigns.

The role is hybrid with a strong emphasis on collaboration, content development, and data-driven decision-making in a rapidly