Associate Channel Marketing Manager

Wagner Spray Tech; Plymouth (MN); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

PTO 4 weeks

401(k) with company match

Medical + HSA

Wellness program

Dental

Vision

Life Insurance

Disability

6 weeks parental leave

Long term care insurance

Tuition reimbursement

Employee Resource Groups

Job summary

Wagner Spray Tech is seeking an Associate Channel Marketing Manager to lead channel marketing strategies, manage product launches, and coordinate cross-functional teams. You will craft communications that connect product and brand with dealers, retailers, and distributors, while driving lead generation, engagement, and ROI across trade shows and digital campaigns.

The role is hybrid with a strong emphasis on collaboration, content development, and data-driven decision-making in a rapidly

Qualifications

• Bachelor’s degree in business administration, marketing, communications or related field; and 2 years’ of experience in Channel Marketing working with dealers, retailers or distributors.
• Experience implementing core marketing principles such as VOC, persona development, content calendar and funnel management.
• Strong understanding of B2B/B2C marketing, digital marketing and multi-channel customer experience.

Responsibilities

• Manage product launch plans with cross-functional teams and establish timelines.
• Create and write marketing communications linking product and brand to channel customer needs.
• Support email campaigns and automated onboarding by segmenting audiences and optimizing workflows.
• Coordinate with external agencies and internal analytics teams for media planning and KPIs.
• Produce content for social media, ads, launches, and training resources.
• Collaborate with sales on key account planning and merchandising initiatives.
• Edit andProofread marketing copy for labels, collateral, digital content and press releases.
• Plan and execute regional and national trade shows with logistics and on-site operations.
• Coordinate trade show communications and post-event follow-up to maximize ROI.
• Maintain and optimize website content and CMS for SEO and brand consistency.

Skills

VOC development

Persona development

Content calendar

Marketing funnel

B2B/B2C marketing

Digital marketing

Marketing automation

HubSpot

Adobe Creative Suite

Cross-functional teamwork

Education

Bachelor’s degree in business/marketing/communications

Tools

HubSpot

Adobe Suite

CMS platforms

Job description

JOIN THE WAGNER FAMILY

Thank you for your interest in Wagner. We always have our eyes open for talented people who want to learn, grow and expand their capabilities with Wagner. From start to finish, you'll enjoy a fun and colorful career at Wagner. Wagner is small enough that you matter and large enough for you to make a difference. Wagner believes that people represent a company's most important asset. At Wagner, we strive to create an organization where everyone participates and efforts are focused toward continuous improvement. These improvements are driven by dedication, teamwork, and the innovation of the Wagner family.

Our company participates in the US government's E-Verify process. In addition, all offers of employment are contingent on a background check.

Your Benefits

• Starting at 4 weeks PTO per year
• 401(k) and a company match
• Medical + Company HSA contribution
• Wellness Program
• Dental
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long Term Care Insurance
• Tuition Reimbursement
• Employee Resource Groups

Your Pay

$75,000-$85,000+ Profit Sharing Bonus

Introduction

WAGNER is a well-established company with 75 years of operating experience. With over 2000 employees worldwide, the WAGNER Group is a world leading manufacturer and supplier of high technology surface finishing products and systems. Users of our efficient, reliable, and cost-effective solutions include final consumers, contractors, and industrial manufacturing companies. The company operates as two divisions, Decorative Finishing (DF) and Industrial Solutions (IS).

Position Objective

The Associate Channel Marketing Manager works with both the Product Marketing and Field Sales Teams in managing Product and Brand-specific strategies and tactics that are linked back to customer growth strategies. Will develop and implement complex and highly visible marketing projects across multiple business functions with responsibilities that will support channel marketing including new product development, merchandising, trade show execution, and content marketing to improve brand engagement, preference and sell-through.

Responsibilities

• Manage new product launch plans by collaborating with cross-functional teams including product management, marketing services, and sales to develop and execute comprehensive launch strategies, establish project timelines and milestones, and coordinate leadership checkpoints to ensure alignment, accountability, and successful market introduction.
• Create and write marketing communications connecting product and brand offering to channel customer needs.
• Support database communication program and automated onboarding drip campaigns by segmenting audiences, developing targeted email content, monitoring engagement metrics, and optimizing customer communication workflows to improve lead nurturing, retention, and overall customer experience.
• Manage external agencies and internal insights and analytic teams to leverage data and insights to inform media planning, areas for improvement, optimization and future testing – all aligned against KPIs.
• Produce a variety of content that resonates with customers and supports social media posts and ads, product launches, channel support, and training resources.
• Serve as a liaison between sales and products team on key account planning and merchandising initiatives.
• Writes, edits, and proofs copy for marketing communications such as product labels, printed collateral, merchandising, digital content, advertising, customer presentations and press releases.
• Plan, coordinate, and execute company participation in regional and national trade shows, including booth logistics, vendor management, event timelines, and on-site operations to ensure a professional brand presence.
• Collaborate cross-functionally with marketing, sales, and leadership teams to plan Trade Show communications and customer engagement including lead generation activities, promotional materials, and post-event follow-up reporting to maximize ROI and attendee engagement.
• Manage website content and maintain the company’s CMS platform by updating web pages, publishing digital assets, optimizing content for SEO, and ensuring brand consistency and accurate, up-to-date information across all online channels.
• Other duties as assigned.

Relationship To Others

Work with Sales and Product Management to develop and execute channel marketing programs in support of new product launches and core product updates. This includes packaging, product labels, and display development and distribution. Coordinates with Sales and retailers to develop and ensure effective use of point of purchase promotional items and shelf space plans as well as assist in producing sales presentations customized to retailers and distributors within the Americas.

Dimensions of Position

Marketing Communication team member working independently with PSP and Sales. Interactions with retail accounts, sales representatives, and senior management.

Qualifications

Education and Experience

This should be the minimum requirements to successfully perform the job responsibilities
Bachelor’s degree in business administration, marketing, communications or related field; and 2 years’ of experience in Channel Marketing working with dealers, retailers or distributors in a professional trades market.; or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.

Knowledge, Skills, And Abilities

• Experience with implementation of core marketing principles such as VOC, persona development, content calendar development and marketing funnel management.
• Understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and various sales channels.
• Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects.
• Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment
• Experience with Marketing Automation system like Hubspot and tracking customer interaction through business systems
• Working knowledge of the Adobe Suite or other graphic editing programs desired
• Team-oriented, attention to details
• Ability to provide guidance to other team members
• Strong initiative for efficiency and problem solving
• Live our values of Collaborative, Customer Centric, and Entrepreneurial

Working Conditions

Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job is in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2-3 days per week in the office.

Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We're proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don’t discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.