Channel Marketing Specialist

Drucker Diagnostics, LLC; State College (Centre County); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k with company match

Medical, dental, and vision insurance

HSA or FSA with company match

Employer-paid life insurance

Up to 10 paid holidays

PTO

Job summary

Drucker Diagnostics, LLC is seeking a Channel Marketing Specialist to support go‑to‑market plans, product launches, demand generation, and lifecycle marketing. You will translate product strategy into campaigns, content, and sales tools, working with distributors and partners to ensure consistent framing and launch readiness.

You will collaborate with internal teams and external partners to deliver high‑quality materials, enablement assets, and market-ready content while tracking performance and

Qualifications

• 2–4 years in channel marketing, product marketing, sales enablement, or related role.
• Experience supporting distributor/partner markets in technical fields preferred.
• CRM/Marketing automation experience (HubSpot preferred).
• Experience collaborating with writers, designers, and agencies.

Responsibilities

• Implement channel enablement plans for product launches and campaigns.
• Develop distributor and partner facing materials and tools.
• Collaborate with MarCom and product teams for asset development and localization.
• Maintain asset specifications and ensure handoff to production and distribution teams.
• Analyze channel performance data to drive improvements in campaigns and materials.

Skills

Project management

Written and verbal communication

Translate technical product info into简

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

HubSpot

Adobe Creative Suite

CRM/Marketing automation

Website CMS

Job description

Channel Marketing Specialist

Who We Are

At Drucker Diagnostics, we believe healthier outcomes begin with confidence in every test result and that every connection matters. We are proud to be the leading manufacturer of high-quality benchtop centrifuges that empower laboratories and clinics worldwide. Our work supports vital healthcare efforts every day, and it starts with the skill and dedication of our team members who build precision, reliability, and care into every product,

Our Marketing Team plays a vital role in that mission by defining the messages, materials, and tools that help distributors and partners represent DDx with confidence, ultimately helping us deliver products that Make People Safer, Healthier, and More Productive.

Your Mission

As the Channel Marketing Specialist, you will support the execution of go-to-market plans, product launches, demand generation, lead generation, sales enablement, and lifecycle marketing for Drucker Diagnostics. This role helps translate product strategy and customer insights into high-quality campaigns, content, sales tools, and measurable commercial results.

In this Specialist role, you will work closely with internal commercial, product development, and operational teams, distributors, and external partners to ensure DDx products are presented consistently, launched effectively, and supported throughout their lifecycle. If you want to make a real difference, Building Something Truly Remarkable, join us.

What You’ll Do – Essential Duties and Responsibilities

Channel Enablement Strategy and Materials

• Translate direction from team leadership, segment positioning, product-launch priorities, sales feedback, and partner requirements into clear channel marketing briefs and enablement plans.
• Define the audience, value proposition, required product information, localization needs, format, call to action, and success criteria for distributor- and -partner facing materials.
• Establish and prioritize requirements for partner sales toolkits, co-branded collateral, custom-labeling and specification materials, launch packages, and onboarding resources.
• Maintain visibility into existing partner-facing assets/websites and identify gaps, outdated content, or opportunities to improve consistency and usability.

MarCom Collaboration and Partner Content.

• Partner with marketing communication resources to provide channel context, audience insight, product inputs and partner requirements, and timely feedback throughout development of partner-facing materials.
• Review drafts for channel relevance, accuracy, completeness, usability, and alignment with Drucker brand and positioning; flag for product, regulatory, clinical, and leadership review as appropriate.
• Adapt approved messaging, creative assets, and product information for partner-specific use, including distributor sales tools, presentations, launch communications, and onboarding materials.
• Maintain current channel-material specifications and requirements, and ensure approved assets are handed off to the appropriate team members for production, distribution, and asset management.

Partner Program and Market Readiness

• Work with the Marketing Manager to translate strategic partner priorities into defined channel enablement plans and MarCom deliverables.
• Provide content direction and material requirements for product launches, partner campaigns, distributor meetings, trade shows, and market-development initiatives.
• Collaborate with the Marketing Coordinator on event-related materials, content needs, and event logistics.
• Support new-market readiness by defining needs for localization, regional messaging, partner onboarding packages, and channel tools; identify readiness gaps and recommend solutions.

Channel Performance and Improvement

• Maintain and interpret HubSpot data related to partner-level campaigns, engagement, lead flow, and lead hand-off to sales teams.
• Prepare recurring insights on channel-material usage, campaign engagement, lead activity, and partner program performance for team leadership.
• Use performance data, sales feedback, and partner input to recommend improvements to channel materials, toolkits, messaging applications, and future programs.
• Collaborate with the commercial team to support consistent data definitions, accurate reporting, and continuous improvement in channel enablement processes.

What You’ll Bring

Skills and Competencies:

• Strong project management and follow through.
• Clear, audience appropriate written and verbal communication.
• Ability to turn technical product information into useful customer and sales focused content.
• Detail oriented approach to brand, product, claims, and regulatory review requirements.
• Collaborative working style with Sales, Product Development, Quality, Regulatory, Customer Support, and external partners. Comfortable using data to evaluate campaign performance and recommend improvements.
• Self-directed, resourceful, and able to balance routine execution with improvement opportunities.

Success Measures:

• On-time, accurate delivery of product launches, sales tools, campaigns, events, and marketing collateral.
• Growth in qualified inquiries, campaign engagement, and lead conversion rates.
• Timeliness and completeness of lead routing, follow-up tracking, and sales or distributor feedback.
• Adoption and usefulness of sales enablement materials by direct sales teams, distributors, and private label customers. Quality, accuracy, consistency, and regulatory compliance of customer-facing marketing materials.
• Measurable contribution to launch adoption, pipeline development, customer engagement, and commercial growth.

Desired Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline preferred.
• 2–4 years of experience in channel marketing, product marketing, sales enablement, content marketing, business-to-business marketing, or a related role.
• Experience supporting distributor, partner, medical device, diagnostics, healthcare, life-sciences, or other technical business-to-business markets preferred.
• Experience working with CRM or marketing automation platforms; HubSpot experience preferred.
• Experience collaborating with writers, designers, creative agencies, or other MarCom resources to develop marketing materials preferred.
• Alternate education and experience are considered based on the individual candidate.

Computer Skills:

• Proficiency with Microsoft Office Suite, especially Word, PowerPoint, Excel, and Outlook.
• Familiarity with HubSpot or a similar CRM/marketing automation platform.
• Working knowledge of Adobe Creative Suite, website content-management systems, creative-asset-management systems, and presentation-development tools preferred.
• Ability to work within established brand standards, templates, content-brief processes, review workflows, and shared asset solutions.

Work Environment:

• Office environment / Hybrid or Remote Eligible.

Travel Requirements:

• Travel as needed between Drucker Diagnostics facilities.
• Occasional domestic travel to support distributor national sales meetings, trade shows, partner meetings, customer engagements, and company functions.

Company Benefits

• 401k with company match
• Medical, dental, and vision insurance benefits
• Health Savings Account (HSA) or Flexible Spending Account (FSA) with company match
• Employer-paid Basic Life Insurance with AD&D coverage
• Up to 10 paid holidays per year plus your birthday
• Personal Time Off (PTO)

Why Join Us?

• Define the materials and enablement tools that help distributors and partners communicate Drucker’s value with confidence. Work at the intersection of channel marketing, product information, sales enablement, and MarCom collaboration.
• Build hands‑on experience applying marketing strategy to real partner and market needs in a mission‑driven healthcare company.
• Contribute to an organization that values quality, creativity, continuous improvement, and dependable execution

At Drucker Diagnostics, we know that behind every great product is a great person. We would be honored to have you join our team and our vision for Building something truly remarkable that will long outlast us!