Channel Manager | EGO

Chervon; Naperville (IL); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Parental leave

401(k) match

PTO

Hybrid work environment

Job summary

Chervon North America is seeking an Experienced Channel Marketing Manager for EGO in Naperville, IL. The role drives profitable share growth through channel penetration, harmonization strategies, and go-to-market initiatives across strategic dealer and 3P marketplace accounts.

Responsibilities include leading long-term planning, developing channel strategies, coordinating cross-functional launch plans, and managing marketing budgets and assets to improve market execution.

Qualifications

• Bachelor's degree in business, marketing or related field
• 5+ years of proven success as a channel manager, account manager, or related experience
• Experience in building and executing product pricing strategies within retail
• Thrives in a fast-paced, evolving business with shifting priorities
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills and team management abilities

Responsibilities

• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities
• Enable and develop go-to-market channel strategies, including collateral, programs, and channel initiatives
• Lead development and execution of cross-functional business plans and key objectives for channels and customers
• Lead brand strategy and position within assigned customers and channels
• Identify opportunities to strengthen channel performance and engagement
• Lead customer line reviews, business reviews and promotional planning

Skills

5+ years experience

Excellent communication

Team management

Analytical skills

Strategic marketing

Education

Bachelor's degree in business/marketing

Tools

Salesforce

Job description

Job DetailsLevel: ExperiencedJob Location: Naperville - Naperville, IL 60563Position Type: Full Time

Job Summary:

The Channel Marketing Manager | EGO is responsible for driving profitable share growth across served markets through the development of channel penetration and harmonization strategies. This includes go-to-market channel strategy, sales, merchandising, and digital strategies across the strategic dealer channel. The role supports top-line sales targets and bottom-line profitability through effective utilization of working capital. This is a highly visible, fast-paced opportunity to influence channel strategy, partner with cross-functional leaders, and help shape initiatives that support continued growth within a dynamic and evolving business.

Brand Responsibility:

EGO & EGO Commercial

Channel Responsibility:

Key Strategic Dealer & National Distributor Accounts along with select strategic 3P marketplace customers.

Key Job Responsibilities:

Strategic Marketing & Assortment Planning

• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities.
• Enable and develop go-to-market channel strategies, including key collateral, programs, and assigned channel initiatives.
• Lead the development and execution of cross-functional business plans and key objectives for assigned channels and customers.
• Lead brand strategy and position within assigned customers and channels.
• Risk and opportunity planning and support.
• Provide thought leadership for emerging channel opportunities that support long-term growth and business evolution.
• Identify and support opportunities to strengthen channel performance, expand customer engagement, and improve market execution.

Channel & Customer Management

• Identification and understanding of key channel partner objectives, behaviors, and strategies.
• Lead customer line review, business review, seasonal review strategies and development.
• Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers

Channel New Product Launch Planning & Execution

• Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
• Lead strategy development and execution of channel specific new product launch materials, assets and programs.

Co-Marketing & Merchandising

• Lead and develop fully integrated co-marketing campaign planning and execution with integrated media team, sales, customers and key channel partners.
• Lead strategy, development and execution of compelling customers or channel specific sales & POP materials across all mediums.
• Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities in collaboration with sales & media team

Qualifications

• A bachelor's degree in business, marketing or related field.
• 5+ years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment
• Demonstrated ability to thrive in a fast-paced, evolving business environment with shifting priorities and growth-oriented initiatives.
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organizational skills
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects
• Salesforce experience a plus
• Manage relationships and seller tactics with 3P approved marketplace account managers
• The salary range for this position is $110k to $120k. Offers are generally made between this range depending on skills, experience, and internal equity. In some cases, highly qualified candidates may receive an offer outside of the posted range.

Travel:

This position requires up to 25% travel. International travel may be required on occasion.

Work Environment:

Chervon North America operates in a casual and fun environment. Our North American headquarters is located one block from I-88 in a state-of-the-art LEED certified facility with high-end amenities such as a café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces.

We offer a very competitive benefits package including:

• health
• dental
• vision
• short/long-term disability
• life insurance
• parental leave
• a generous 401(k) match
• an open PTO program
• a hybrid work environment

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.

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