Channel Manager | EGO

Chervon North America, Inc; Naperville (IL); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Health insurance

Dental

Vision

401(k) match

Parental leave

Open PTO

Job summary

Chervon North America, Inc. is seeking a Channel Marketing Manager for the EGO brand to drive profitable share growth through channel strategies, assortment planning, and co-marketing with key dealers and distributors.

The role collaborates with cross-functional teams to launch new products, manage channel partnerships, analyze performance, and deliver pricing and promotional programs. Travel up to 25% may be required.

Qualifications

• Bachelor's degree in business, marketing or related field.
• Excellent communication skills.
• Team management skills.
• Strong analytical and organizational skills.
• Experience with sales performance metrics reporting and analytics.
• Fluency in key business measures such as sales and gross margin.
• Salesforce experience is a plus.

Responsibilities

• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities.
• Enable and develop go-to-market channel strategies, including collateral, programs, and channel initiatives.
• Lead development and execution of cross-functional business plans for channels and customers.
• Lead brand strategy and position within customers and channels.
• Support promotional planning, sales lift analysis and profitability expectations.
• Develop channel launch plans and materials for new products.

Skills

Communication

Team management

Analytical skills

Organizational skills

Salesforce experience

Pricing strategy

Education

Bachelor's degree in business/marketing or related field

Tools

Salesforce

Job description

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

Job Summary

The Channel Marketing Manager | EGO is responsible for driving profitable share growth across served markets through the development of channel penetration and harmonization strategies. This includes go-to-market channel strategy, sales, merchandising, and digital strategies across the strategic dealer channel. The role supports top-line sales targets and bottom-line profitability through effective utilization of working capital. This is a highly visible, fast-paced opportunity to influence channel strategy, partner with cross-functional leaders, and help shape initiatives that support continued growth within a dynamic and evolving business.

Brand Responsibility

EGO & EGO Commercial

Channel Responsibility

Key Strategic Dealer & National Distributor Accounts along with select strategic 3P marketplace customers.

Key Job Responsibilities

Strategic Marketing & Assortment Planning

• Provide leadership in long-term strategic planning for assigned channels, customers, and business priorities.
• Enable and develop go-to-market channel strategies, including key collateral, programs, and assigned channel initiatives.
• Lead the development and execution of cross-functional business plans and key objectives for assigned channels and customers.
• Lead brand strategy and position within assigned customers and channels.
• Risk and opportunity planning and support.
• Provide thought leadership for emerging channel opportunities that support long-term growth and business evolution.
• Identify and support opportunities to strengthen channel performance, expand customer engagement, and improve market execution.

Channel & Customer Management

• Identification and understanding of key channel partner objectives, behaviors, and strategies.
• Lead customer line review, business review, seasonal review strategies and development.
• Support National & Customer specific promotional planning, sales lift analysis and profitability expectations for dedicated channels and customers

Channel New Product Launch Planning & Execution

• Develop and execute a comprehensive new product commercialization plan for key strategic customers in collaboration with brand, sales, product and the customer.
• Lead strategy development and execution of channel specific new product launch materials, assets and programs.

Co-Marketing & Merchandising

• Lead and develop fully integrated co-marketing campaign planning and execution with integrated media team, sales, customers and key channel partners.
• Lead strategy, development and execution of compelling customers or channel specific sales & POP materials across all mediums.
• Support budget management of customer and/or channel specific co-marketing & channel marketing budgets and activities in collaboration with sales & media team

Qualifications

• A bachelor's degree in business, marketing or related field.
• 5+ years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment
• Demonstrated ability to thrive in a fast-paced, evolving business environment with shifting priorities and growth-oriented initiatives.
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organizational skills
• Fluency in key business measures – sales, gross margin, etc.
• Demonstrated ability to manage multiple projects
• Salesforce experience a plus
• Manage relationships and seller tactics with 3P approved marketplace account managers
• The salary range for this position is $110k to $120k. Offers are generally made between this range depending on skills, experience, and internal equity. In some cases, highly qualified candidates may receive an offer outside of the posted range.

Travel

This position requires up to 25% travel. International travel may be required on occasion.

Work Environment

Chervon North America operates in a casual and fun environment. Our North American headquarters is located one block from I-88 in a state-of-the-art LEED certified facility with high-end amenities such as a café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.