Channel Intelligence Lead — Insights & Strategy

Enthuse-Marketing; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k with match

PTO

Job summary

Enthuse Marketing in New York is seeking a Manager, Channel Intelligence & Insights to build and advance our channel intelligence capability. You will translate field observations, retailer feedback, marketplace trends, and data into actionable recommendations that shape strategy and commercial outcomes.

Reporting to leadership, you will develop frameworks, define questions, and create tools to deliver repeatable insights.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, Economics, Communications, Psychology, or a related field.
• 4–7 years of experience in insights, strategy, shopper marketing, category management, field marketing, consulting, commercial analytics, market research, or related disciplines.
• Experience synthesizing qualitative and quantitative information into actionable recommendations.
• Strong analytical, presentation, and storytelling skills.
• Understanding of customer behavior, retail environments, and commercial strategy.
• Experience working cross-functionally in a complex organization.
• Occasional travel as required.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Responsibilities

• Channel Intelligence Strategy & Capability Development: Develop and evolve Channel Intelligence frameworks, methodologies, and best practices.
• Establish repeatable processes for intelligence collection, analysis, and communication.
• Define key business questions and intelligence priorities.
• Create tools, templates, and standards that improve consistency and quality.
• Support the long-term growth of the agency's Channel Intelligence capability.
• Insights, Analysis & Strategic Recommendations: Partner with Field Management to capture meaningful marketplace observations.
• Synthesize qualitative and quantitative information from multiple sources.
• Identify patterns, trends, and business implications; Monitor competitive activity, market trends, and category developments.
• Develop actionable recommendations that support commercial growth and program optimization.
• Elevate field learnings into actionable business insights.
• Support planning, innovation, and decision-making initiatives.
• Storytelling & Communication: Develop intelligence reports, executive summaries, and presentations.
• Communicate findings and recommendations to internal and external stakeholders.
• Translate complex information into clear, actionable narratives.
• Influence decision-making through effective storytelling and business cases.
• Leadership & Culture Contribution: Demonstrate ownership, accountability, and initiative.
• Foster collaboration and strong cross-functional relationships.
• Contribute to agency culture, knowledge sharing, and capability development.
• Promote curiosity, continuous learning, positivity, and innovation.

Skills

Analytical thinking

Storytelling

Presentation skills

Cross-functional collaboration

Customer behavior understanding

Education

Bachelor's degree in Business, Marketing, Analytics, Economics, Communications, Psychology, or a related field

Job description

Enthuse Marketing in New York is seeking a Manager, Channel Intelligence & Insights to build and advance our channel intelligence capability. You will translate field observations, retailer feedback, marketplace trends, and data into actionable recommendations that shape strategy and commercial outcomes.

Reporting to leadership, you will develop frameworks, define questions, and create tools to deliver repeatable insights.