Cetaphil Brand Manager, Consumer

Galderma Laboratories, LP; Ohio; On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive benefits

401(k) with employer match

Paid time off

Job summary

Galderma's Cetaphil brand in the US is seeking a strategic Brand Manager to drive commercialization plans and optimize core SKUs across US retail channels. You will partner with cross-functional teams to support new product innovations and portfolio planning under the guidance of the Senior Brand Manager.

You will leverage Circana/IRI, Nielsen, and consumer insights to inform marketing plans, performance tracking, and ROI-focused decisions, contributing to the growth of Cetaphil in a competitive

Qualifications

• Five years of CPG marketing experience.
• Bachelor's degree required.
• Experience supporting core portfolio, launches and ongoing brand management.
• Ability to tie marketing objectives to performance metrics/ROI.
• Understanding of US retail landscape and consumer shopping behaviors.

Responsibilities

• Execute 360 marketing plans for US market and core portfolio priorities.
• Collaborate with cross-functional teams including R&D, Sales, Trade, Creative, Regulatory and Supply Chain.
• Analyze SKU performance and lifecycle decisions; optimize pack/price architectures.
• Support pricing, positioning, claims and consumer insights for new launches.
• Coordinate promotional planning and demand-driving activities for hero SKUs.

Skills

Brand management

Marketing strategy

Campaign management

Analytical skills

PowerPoint

Excel

Circana/IRI

Nielsen

Education

Bachelor's degree

Tools

Nielsen

Circana/IRI

Numerator

Job description

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science‑based portfolio of premium flagship brands and services that span the full spectrum of the fast‑growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

Title: Brand Manager Department: Consumer, Cetaphil Location: Miami

Job Summary We are looking for a strategic, detail‑oriented, and consumer‑first Brand Manager (BM) to support the U.S. commercialization plans and core portfolio management for Cetaphil Skincare. This role plays a key part in ensuring the continued success of the brand—supporting core products, the optimization of existing SKUs and new product innovation across U.S. retail channels. This position reports to the Senior Brand Manager / Director on the brand to support the marketing planning, reporting and commercialization of the core portfolio, partnering with cross‑functional teams such as sales, analytics, finance, regulatory, and legal based in the US.

Key Responsibilities

Commercialization & Go-To-Market Execution (U.S. Market Focus) (30%) Support the execution of 360° marketing plans for new innovations and core portfolio priorities in the U.S. Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution Support creative development of US specific marketing materials Monitor in‑market execution and performance, flagging issues or opportunities and recommending optimizations Help manage timelines and deliverables to ensure commercial readiness across channels and customers Contribute to consumer promotions,, ecommerce and shopper marketing program execution to drive in‑store activation including displays

Cross‑Functional & Retail Collaboration (25%) Serve as the day‑to‑day project coordinator across multiple workstreams (innovation, core, and go‑to‑market) Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain to align and execute plans Partner with Global Marketing to adapt global assets meet U.S.-specific needs and retailer requirements

U.S. Market Analytics & Insights (20%) Use syndicated data (Circana/IRI, Numerator) and shopper/consumer insights to inform business decisions Monitor competitive landscape and trends to identify threats, opportunities, and white space within the U.S. market Track and report performance initiatives to guide marketing and commercial strategies

Core Portfolio Management (15%) Help manage and optimize the core product portfolio, ensuring continued relevance, competitiveness, and consumer appeal Analyze SKU performance and support lifecycle decisions, including potential discontinuations, value optimization, and pack/price architecture improvements Coordinate with supply chain and sales to address any core product supply, forecasting, or packaging issues Support promotional planning and demand‑driving activities for hero SKUs and top‑performing core items

Innovation & Product Development Support (10%) Partner with brand, R&D, and Global Marketing teams to help identify and evaluate new product opportunities tailored to the U.S. market within core portfolio Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights Assist in coordinating consumer research and testing initiatives tied to new product development

Skills & Qualifications

Five (5) years of CPG experience in a Marketing Role; preferably in Brand, Category, Innovation or Market Research. Beauty and personal care/skin care experience preferred

Bachelor’s degree from a four‑year college/university required.

Experience supporting projects across core portfolio, product / marketing launches and ongoing brand management; Must be able to tie marketing objectives to overall performance metrics and/or ROI.

Focus on culture – Know where the conversation is happening from Tik Tok to Gen Z’s evolving skincare.

Financially adept – manage budgets with precision to ensure every dollar drives a measurable impact.

Familiarity with the U.S. retail landscape and consumer shopping behaviors (mass, drug, grocery, and/or eComm).

Strong analytical and project management skills; experience with tools like Nielsen, Circana/IRI, Numerator.

Experience leading 360 communications campaigns across media channels, including influence/advocacy and ecommerce.

Highly organized with the ability to juggle multiple priorities and timelines.

Excellent communication, collaboration, and problem‑solving skills.

Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs.

Shows a can‑do attitude and are an avid team player. Is a hands‑on operator. Structured, yet flexible.

Excellent collaborator, able to work across functions.

Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools.

Physical Requirements and Work Environment

This role requires the ability to perform standard office activities, including extended periods of computer use, participation in virtual and in‑person meetings, and collaboration across teams.

Depending on business needs, occasional travel may be required.

Work environments and physical requirements may vary based on the requirements of the role.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Compensation

The target base salary range for this role is $110,000-$140,000 per year. This range reflects the anticipated compensation for the role. Where pay falls withing the range may vary based on many factors, including, but not limited to, job responsibilities, skills, experience, education, certifications, location and applicable geographic pay zones, market conditions, internal equity and business considerations. Compensation decisions are made based on an assessment of the candidate’s qualifications and the totality of relevant factors. In addition to base salary, this role is eligible to participate in an annual incentive program, subject to plan terms and eligibility requirements.

Benefits

Galderma offers a competitive and comprehensive benefits program, including medical, dental, and vision coverage, a 401(k) plan with employer match, paid time off, and other benefits, subject to eligibility and applicable plan terms.

Work Authorization

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the United States.

What We Offer

At Galderma, you’ll be part of a purpose‑driven organization committed to advancing dermatology and improving patient outcomes worldwide. We offer competitive compensation, annual incentive opportunities, and comprehensive benefits, along with meaningful opportunities for growth, development, and collaboration in an inclusive and innovative environment.