Central Region Sales Performance Director

United Flow Technologies (UFT); Texas; On-site; USD 130,000 - 180,000; Full time

Job summary

United Flow Technologies seeks a Director of Sales Performance for the Central Region to drive seller effectiveness, onboarding, and consistency in sales process execution across multiple rep firms. You will partner with Regional Presidents and sales leaders to enable strategic commercial initiatives, influence sales culture, and accelerate revenue growth in a technical, multi-stakeholder environment.

The ideal candidate brings strong coaching, discipline, and experience shaping sales programs

Qualifications

• 7+ years of sales leadership experience in water/wastewater or technical sales.
• Proven coaching or team leadership capabilities.
• Strong understanding of municipal/industrial procurement and long-cycle sales.
• Excellent communication and interpersonal skills.
• Willingness to travel regionally 50-70%.

Responsibilities

• Coach and develop sellers through ride-alongs, joint calls, and reviews.
• Build development plans and reinforce best practices for short- and long-cycle sales.
• Support execution of commercial initiatives to expand market presence and revenue.
• Align regional teams with strategic priorities and ensure adoption of sales processes.
• Lead onboarding and ramp-up for new sellers; deliver product and market trainings.
• Provide field insights and forecast analytics to senior leadership.

Skills

Sales leadership

Coaching

CRM/ERP

Forecasting

Strategic growth

Territory planning

Multi-company environment

Tools

CRM/ERP

Job description

United Flow Technologies is a platform established in July 2021 to invest in the municipal and industrial water and wastewater market. UFT has partnered with market leading businesses to create a national provider of process, pump, automation & control, and other equipment solutions. And we’re just getting started making strategic partnerships to provide clean water across the country!

United Flow Technologies is seeking a Director of Sales Performance for the Central Region. This role supports multiple representative firms and works closely with Regional Presidents and sales leaders to strengthen seller effectiveness, accelerate onboarding, and improve consistency in sales process execution. A key responsibility is enabling strategic commercial initiatives across the region to support long-term growth.

The ideal candidate brings strong coaching ability, process discipline, and experience influencing sales teams in technical, multi-stakeholder environments.

What you’ll do:

• Seller Coaching & Development:

• Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews

• Build individualized development plans for sellers

• Reinforce best practices for both short-cycle and long-cycle project selling

• Strategic Growth Enablement:

• Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities

• Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives

• Ensure visibility, communication, and field adoption of assigned commercial priorities

• Sales Process & System Execution:

• Ensure consistent use of the UFT Standard Sales Process across all Central rep firms

• Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management

• Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting

• Onboarding & Ramp Time Improvement:

• Lead the regional onboarding process for all new sellers

• Deliver training on UFT product pillars, customer segments, selling behaviors, and Central Region market dynamics

• Track onboarding milestones and continuously improve ramp-time effectiveness

• Market Coverage & Field Insights:

• Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities

• Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making

• Share field insights with senior leadership regarding risks, opportunities, and emerging needs

• Culture & Leadership:

• Build strong, trust-based relationships with sellers and managers across the Central Region

• Promote a culture of accountability, collaboration, and continuous improvement

• Influence without authority across a multi-company structure.

Background / Experience: Required Qualifications:

• 7+ years of sales experience in water/wastewater, industrial equipment, or technical/engineering sales.
• Demonstrated success coaching or leading sales professionals.
• Strong understanding of municipal/industrial procurement and long-cycle project sales.
• Excellent communication, facilitation, and interpersonal skills.
• Ability to travel regionally 50-70%.

Preferred Qualifications:

• Experience in a rep-firm or multi-company model.
• Background in sales enablement, sales training, or sales operations.
• CRM/ERP proficiency and comfort with sales analytics.
• Experience supporting commercial integration during organizational growth or acquisitions.

Join our team to innovate the future of water and wastewater. You’ll collaborate with coworkers who are the best and the brightest, challenge yourself on exciting work, and help build the best water and wastewater platform company in the U.S.

UFT is an Equal Opportunity Employer – race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.