Center Director / General Manager The Coder School Walnut Creek

The Coder School Walnut Creek; Walnut Creek (CA); On-site; USD 55,000 - 90,000; Full time

Job summary

theCoderSchool Walnut Creek seeks a General Manager to lead the center with a focus on enrollment growth and day-to-day operations. You’ll build local partnerships, run marketing events, and ensure a high-quality, welcoming learning environment for students aged 7–18.

You’ll hire and mentor part-time Code Coaches, manage scheduling and billing, and keep families engaged through proactive communication. No software engineering required, but tech-curiosity and a passion for youth education are

Qualifications

• 2+ years of management, operations, or retail/hospitality leadership experience.
• Prior experience running an after-school enrichment center is a big plus.
• Sales: comfortable presenting to parents, closing enrollments, and pursuing local partnerships.
• Tech-comfortable: able to discuss technology, gaming, and basic coding concepts.

Responsibilities

• Drive Enrollment & Growth by planning local marketing events and partnerships with Walnut Creek schools and PTAs.
• Recruit & Lead Your Team by hiring, training, scheduling, and mentoring part-time Code Coaches.

Skills

Management

Operations

Sales

Customer service

Team leadership

Tools

CRM software

Job description

theCoderSchool is an after-school drop-off program for students ages 7 to 18 learning to code. We are the #1 after-school coding program in Silicon Valley with 50+ locations nationwide and growing. Our mission is to get kids coding, which instills a life-long confidence in technology and serves as an incredibly useful, creative skill.

We provide a premium, semi-private coding environment using highly customized, project-based mentorship. Our students build real apps, design games, and learn real programming languages. We're looking for an energetic, business-minded operator to lead our Walnut Creek center and grow our community of young creators.

About the Role

As General Manager, you're the face, heart, and driving force behind our Walnut Creek location. Your mission is two-fold: build student enrollment

through local community outreach, and

run streamlined day-to-day operations

. You don't need to be a software engineer — but you do need tech-curiosity, a passion for youth education, and a focus on customer service and retention.

This is a role with real ownership. It's entirely up to you to strategically grow your student base while running an efficient, well-run center.

What You'll Do

Drive Enrollment & Growth

Plan and run local marketing events, build partnerships with Walnut Creek schools and PTAs, and turn parent inquiries and trial classes into long-term enrollments.

Recruit & Lead Your Team

Hire, train, schedule, and mentor a team of part-time "Code Coaches" — often CS students from local universities. Manage their performance and keep them motivated.

Own Retention & Customer Success

Track student progress, resolve scheduling friction, and keep families engaged so students stick around. High-touch communication is key.

Run the Operations

Manage the center's software ecosystem — billing, CRM, and staff scheduling. Keep response times sharp: first impressions can make or break an enrollment.

What We're Looking For

2+ years of management, operations, or retail/hospitality leadership experience. Prior experience running an after-school enrichment center (gym, swim, math, tutoring, etc.) is a big plus.

• Sales — you're comfortable presenting to parents, closing enrollments, and pursuing local partnerships.

• Tech-comfortable — no coding required, but you should be at ease with modern software and can talk casually about technology, gaming, and basic coding logic. Coding experience a plus!

• A natural leader — proven ability to manage, schedule, and motivate part-time staff.

• Open availability — peak after-school hours (afternoons/evenings) and Saturdays.

Apply Today

• If you love community-building, operations, and helping kids discover what they can create, we'd love to hear from you. Send your resume and a quick note on why you're the right fit to lead our Walnut Creek community!