CDP System Developer (Customer Data Platform)

Avantor; Pennsylvania; Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Employee stock purchase program

Paid holidays, PTO, and paid parental/

Job summary

Avantor is seeking a Customer Data Platform (CDP) Developer to design, implement, and maintain unified customer data solutions across digital and offline channels. You will collaborate with Marketing, Analytics, IT, and Data Engineering to integrate sources, build segmentation, and enable activation use cases while upholding data quality and governance.

The ideal candidate has experience with CDP platforms, data integration, identity resolution, and cloud-based architectures, and will drive

Qualifications

• Bachelor's degree in CS/IS/Analytics or related field.
• 3+ years in CDP, customer data management, or data engineering.
• Experience with CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform, Tealium, Segment, or similar.
• Strong SQL skills and experience with data modeling.

Responsibilities

• Design, develop, and maintain CDP environments and data models.
• Develop and manage audience segments, identity resolution, and activation workflows.
• Ensure data quality, governance, and compliance across CDP implementations.
• Collaborate with Marketing, Analytics, IT, and Data Engineering teams.

Skills

SQL

APIs/ETL

Data modeling

Cloud platforms

Education

Bachelor's degree in CS/IS/Analytics

Tools

Salesforce Data Cloud

Adobe Experience Platform

Tealium

Segment

Job description

The Opportunity:

Implements tactical and operational data engineering goals, contributing to the design, development, and optimization of data pipelines, ETL processes, and enterprise-wide data accessibility. Enhances data infrastructure, standards, and workflows, supporting analytics, regulatory compliance, and supply chain efficiency. Manages data engineering projects and operational processes, overseeing integration, migration, and performance improvements. Works on problems with a diverse scope, requiring evaluation of structured and unstructured data, storage methodologies, and security considerations. Develops solutions based on limited historical data, evolving technologies, and business needs. Collaborates with cross-functional teams, including business analytics, data management, IT, and cloud architecture, to align data strategies with organizational goals. Engages external stakeholders such as vendors, cloud providers, and compliance entities to ensure seamless data operations and scalability.

The Customer Data Platform (CDP) Developer is responsible for designing, developing, implementing, and maintaining customer data solutions that enable a unified customer view across digital and offline channels. This role works closely with Marketing, Analytics, IT, Data Engineering, and Business stakeholders to integrate customer data sources, build audience segmentation, support activation use cases, and ensure data quality, governance, and compliance.

The ideal candidate has experience with customer data platforms, data integration technologies, identity resolution, marketing technologies, and cloud-based data architectures.

What we're looking for

Required Qualifications

• Education: Bachelor's degree in Computer Science, Information Systems, Data Analytics, Marketing Technology, or related field.
• Experience: 3+ years of experience in customer data management, marketing technology, data engineering, or CDP development.
• Experience with one or more CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform, Tealium, Segment, mParticle, Treasure Data, or similar.
• Strong SQL skills and experience with data modeling.
• Experience with APIs, ETL/ELT processes, and data integration technologies.
• Knowledge of cloud platforms such as AWS, Azure, or Google Cloud.
• Understanding of customer identity resolution and master data management concepts.
• Familiarity with data privacy and compliance requirements.

Preferred Qualifications

• Experience with marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Marketo, HubSpot, etc.).
• Experience with data warehouses such as Snowflake, Databricks, BigQuery, or Redshift.
• Knowledge of Python, JavaScript, or other scripting languages.
• Experience with customer journey orchestration and personalization tools.
• CDP, cloud, or data platform certifications.

Knowledge, Skills, and Abilities

• Customer data architecture
• Data integration and transformation
• Audience segmentation
• Identity resolution
• Marketing technology ecosystem
• Data governance and compliance
• Problem-solving and analytical thinking
• Stakeholder communication and collaboration

Success Metrics

• Accuracy and completeness of unified customer profiles
• Data ingestion and processing reliability
• Audience activation effectiveness
• Data quality improvement metrics
• Platform performance and uptime
• Compliance with privacy and governance standards
• Stakeholder satisfaction and adoption

How you will thrive and create an impact

CDP Development & Administration

• Design, configure, and maintain Customer Data Platform environments.
• Develop and manage customer data models, schemas, and profile structures.
• Configure identity resolution and customer profile unification processes.
• Build and maintain audience segments, calculated insights, and activation workflows.
• Support real-time and batch data ingestion processes.

Data Integration

• Develop and maintain integrations between the CDP and source systems, including:
• CRM platforms
• Marketing automation platforms
• Web and mobile applications
• ERP systems
• Data warehouses and data lakes
• Third-party data providers
• Create and optimize ETL/ELT processes for customer data ingestion and transformation.
• Implement APIs, connectors, and event-streaming solutions.

Data Quality & Governance

• Monitor and maintain data quality, accuracy, and completeness.
• Implement data validation, cleansing, and enrichment processes.
• Ensure compliance with privacy regulations such as GDPR, CCPA, and other applicable standards.
• Support data governance initiatives, documentation, and metadata management.

Analytics & Audience Activation

• Partner with marketing and analytics teams to define customer segments and activation strategies.
• Enable audience delivery to marketing, advertising, and personalization platforms.
• Support campaign measurement, attribution, and customer journey analysis.
• Develop dashboards and reporting solutions related to customer data performance.

Technical Support & Optimization

• Troubleshoot CDP platform issues and integration failures.
• Monitor system performance and optimize data processing workflows.
• Collaborate with vendors and internal technology teams on platform enhancements.
• Stay current with CDP capabilities, industry trends, and best practices.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world.

Pay Transparency

The expected pre-tax pay for this position is $86,000.00 - $138,000.00. Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. For more information about equal employment opportunity protections, please view the Know Your Rights poster.

Benefits

Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program. Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave). These benefits may not apply to employees covered by a collective bargaining agreement or those subject to other eligibility rules.

Company Overview

Avantor®, a Fortune 500 company, is a leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries. Our portfolio is used in virtually every stage of the most important research, development and production activities in the industries we serve. One of our greatest strengths comes from having a global infrastructure that is strategically located to support the needs of our customers. Our global footprint enables us to serve more than 225,000 customer locations and gives us extensive access to research laboratories and scientists in more than 180 countries. We set science in motion to create a better world.