CDnA - Senior Manager, Media and Campaign Analytics

Amgen; Thousand Oaks (CA); On-site; USD 137,000 - 186,000; Full time

Benefits offered by this job

Discretionary bonus

Stock-based incentives

Remote work options

Job summary

Amgen is hiring for a Senior Manager, Media and Campaign Analytics. The role focuses on developing analytics to track digital marketing exposure, engagement, and campaign performance across omnichannel channels.

You will work with marketing leads, analytics teams, and external partners to generate actionable insights and recommendations. The position supports on-site collaboration with a flexible commuter pattern to Thousand Oaks, CA or Deerfield, IL, requiring a minimum of three days on-site.

Qualifications

• Bachelor's degree in a relevant field and several years of analytics or marketing operations experience.
• Experience in digital marketing measurement, campaign analytics and omni-channel attribution.
• Strong communication skills to present insights to senior leadership.

Responsibilities

• Develop secondary data analytics to support digital marketing and campaign measurement.
• Provide leadership with objective perspectives on campaign analytics and performance.
• Collaborate cross-functionally to develop and communicate data-driven insights for campaigns.

Skills

Analytics

Digital marketing

Campaign measurement

Omnichannel

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Analytics

Tools

Excel

SQL

Tableau

Marketing platforms

Job description

Career Category Sales & Marketing Operations Job Description Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

CDnA - Senior Manager, Media and Campaign Analytics

Live What you will do Let’s do this. Let’s change the world.

• Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
• Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.

What we expect of you

Basic Qualifications

• Doctorate degree and 2 years of forecasting, analytics, sales & /or marketing operations experience OR Master’s degree and 4 years of forecasting, analytics, sales & /or marketing operations experience OR Bachelor’s degree and 6 years of forecasting, analytics, sales & /or marketing operations experience OR Associate’s degree and 10 years of forecasting, analytics, sales & /or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales & /or marketing operations experience

Preferred Qualifications

• Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
• Experience working with measurement around HCP custom programs
• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations.
• Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
• Ability to think strategically to support key business decisions
• Ability to work collaboratively in team-based environment across different functional groups
• Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
• Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously
• Thrive

What you can expect of us

Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

Salary Range 137,144.95USD -185,549.05 USD

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

Sponsorship for this role is not guaranteed.

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.