Catering Sales Strategy Leader

Wild Thyme; San Diego (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

The Wild Thyme Company in San Diego, CA is seeking a Director of Catering Sales (Strategic Leader & Coach) to lead and elevate our catering sales organization. This role focuses on coaching the team, building strategic partnerships, and scaling the sales operation to deliver exceptional events.

You will drive lead distribution, coach negotiations, and ensure the team lands high-value opportunities with top venues in San Diego. A strong, people-first leadership style will be essential to success.

Qualifications

• 7+ years in catering, hospitality, or event sales.
• 3+ years leading a team.
• Knowledge of San Diego event landscape and venues.

Responsibilities

• Design and oversee lead distribution so high-value inquiries are matched thoughtfully.
• Refine the sales journey from inquiry through proposal, tastings, and signed contracts.
• Coach proposals, support complex negotiations, and help associates close with confidence.
• Recruit, hire, and develop top-tier sales talent while fostering accountability and Good Vibes.
• Own CRM accuracy and handoffs to Operations for speed and clarity.

Skills

Leadership & Coaching

Strategic Sales Leadership

Partnership Development

Data-Driven Decision Making

Job description

The Wild Thyme Company in San Diego, CA is seeking a Director of Catering Sales (Strategic Leader & Coach) to lead and elevate our catering sales organization. This role focuses on coaching the team, building strategic partnerships, and scaling the sales operation to deliver exceptional events.

You will drive lead distribution, coach negotiations, and ensure the team lands high-value opportunities with top venues in San Diego. A strong, people-first leadership style will be essential to success.