Catering Sales Director: Lead, Coach & Scale Growth

Automatic Data Processing, Inc.; San Diego (CA); On-site; USD 90,000 - 100,000; Full time

Job summary

The Wild Thyme Company in San Diego, CA is seeking a Director of Catering Sales (Strategic Leader & Coach) to build and lead a high-performing sales team in catering and events. This role focuses on people, process, and partnerships, not personal quotas.

With 7+ years in catering, hospitality, or event sales and 3+ years leading a team, you will design lead distribution, coach proposals, and drive growth through strategic partnerships and exceptional execution.

Qualifications

• 7+ years in catering, hospitality, or event sales.
• 3+ years leading a sales team in a related field.
• Strong leadership, coaching, and client relationship skills.
• Familiarity with the San Diego event landscape.

Responsibilities

• Design and oversee lead distribution to match high-value inquiries with the right contacts.
• Coach proposals, support complex negotiations, and help associates close deals.
• Build strategic partnerships and maintain venue relationships across San Diego.
• Own CRM accuracy and analytics to guide sales strategy.

Skills

Leadership & coaching

Sales strategy

CRM management

Data-driven decisions

Relationship building

San Diego catering landscape

Job description

The Wild Thyme Company in San Diego, CA is seeking a Director of Catering Sales (Strategic Leader & Coach) to build and lead a high-performing sales team in catering and events. This role focuses on people, process, and partnerships, not personal quotas.

With 7+ years in catering, hospitality, or event sales and 3+ years leading a team, you will design lead distribution, coach proposals, and drive growth through strategic partnerships and exceptional execution.