Catering Sales Manager

Westin Dallas Downtown; Dallas (TX); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Marriott Travel Program

Paid Time Off

Professional Development

Job summary

Westin Dallas Downtown is seeking a dynamic Catering/Sales Manager to maximize revenue through catering services and event spaces, ensuring successful planning and execution of events with exceptional customer service.

The role requires strong sales, attention to detail, and collaboration with internal teams to ensure client satisfaction. Applicants should be adept at negotiating, coordinating with banquet and operations, and delivering a seamless guest experience.

Qualifications

• Bachelor's degree preferred in hospitality, business, marketing.
• Minimum 2 years in catering sales or event planning, hotel/hospitality preferred.
• Proven track record of meeting sales targets and closing deals.
• Excellent communication and customer service orientation.

Responsibilities

• Solicit new business and manage accounts to drive revenue.
• Plan and coordinate events, including menus, AV, and timelines.
• Upsell services such as AV equipment and rooms.
• Serve as the main contact ensuring client satisfaction throughout the process.
• Collaborate with banquet, kitchen, and operations teams for flawless execution.
• Prepare proposals, contracts, and BEOs meeting Marriott standards.
• Monitor market trends and adjust sales strategies accordingly.
• Maintain records of sales activities and revenue using CI-TY tools.

Skills

Catering sales

Event planning

Negotiation

Customer service

Communication

Team collaboration

Education

Bachelor's degree in Hospitality Management

Tools

Salesforce

CI-TY

Microsoft Office Suite

Job description

Westin Dallas Downtown is seeking a dynamic and results-oriented Catering/Sales Manager to join our team. The ideal candidate will be responsible for maximizing revenue through the sale of catering services and event spaces, ensuring successful planning and execution of events while delivering exceptional customer service. This position requires strong sales skills, attention to detail, and the ability to work collaboratively with internal teams to ensure client satisfaction.

Key Responsibilities

• Sales Generation: Actively solicit new business through prospecting, sales calls, site tours, and networking. Manage existing accounts to ensure repeat business and build long-term relationships with clients.
• Event Planning & Coordination: Work closely with clients to understand their event needs and customize proposals for corporate events, banquets, and social gatherings. Coordinate event logistics, including menu selections, room setup, AV requirements, and timelines.
• Revenue Growth: Develop and implement strategies to meet and exceed revenue targets for catering and events. Identify opportunities to upsell services such as AV equipment, specialty menus, and rooms.
• Client Relationship Management: Provide excellent customer service throughout the sales and event planning process. Serve as the main point of contact for clients, ensuring all their needs are met and any issues are resolved in a timely manner.
• Collaboration: Liaise with the banquet, kitchen, and operations teams to ensure seamless execution of events. Communicate event details to ensure high-quality service delivery.
• Contracts & Proposals: Prepare accurate proposals, contracts, and banquet event orders (BEOs) to capture client specifications. Ensure compliance with Marriott standards and policies.
• Market Trends: Stay informed about industry trends, competitor offerings, and local market conditions. Use this knowledge to develop and adjust sales strategies accordingly.
• Reporting & Administration: Maintain accurate records of sales activities, revenue reports, and customer interactions using CI-TY tools. Track event performance and client feedback for continuous improvement.

Qualifications

• Education: Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field is preferred.
• Experience: Minimum of 2 years of experience in catering sales, event planning, or a related field, preferably within a hotel or hospitality environment.
• Sales Skills: Proven track record of meeting or exceeding sales targets with the ability to negotiate and close deals.
• Communication: Excellent verbal and written communication skills, with a customer-centric approach to service.
• Organizational Skills: Strong attention to detail and the ability to manage multiple events and deadlines simultaneously.
• Teamwork: Ability to collaborate effectively with hotel teams including banquets, kitchen, and operations departments.
• Software Proficiency: Familiarity with Salesforce, CI-TY and Microsoft Office Suite.
• Flexibility: Willingness to work flexible hours, including evenings, weekends, and holidays, to meet client needs.

Benefits

• Competitive salary.
• Health, dental, and vision insurance.
• Marriott Travel Program.
• Paid time off.
• Professional development and career advancement opportunities.