Catering Sales Manager

PR Management Corp; Boston (MA); On-site; USD 55,000 - 100,000; Full time

Job summary

Panera Bread seeks a Catering Sales Manager - New Business Development to drive growth in our catering program. You will focus on acquiring new customers, reopening dormant accounts, and expanding recurring catering opportunities across corporate, healthcare, and education sectors.

This role emphasizes outbound prospecting, meetings with decision-makers, and presentations and tastings to demonstrate our catering capabilities.

Qualifications

• Experience in B2B sales or hospitality sales is valuable.
• Ability to prospect and close new catering accounts.
• Comfort with outbound calls and meetings.

Responsibilities

• Win new catering customers and reactivate former customers.
• Identify prospects and decision-makers to build relationships.
• Schedule meetings and conduct catering presentations and tastings.
• Track sales activity and convert first-time customers into repeat buyers.
• Generate significant new catering sales.

Skills

B2B sales

Outsides sales

Catering sales

Account development

Prospecting

Job description

Catering Sales Manager - New Business Development

Panera Bread | $55,000 Base + Uncapped Commission | Target Compensation: $75,000-$100,000+

We're looking for a salesperson who knows how to find business, open doors, build relationships, and close accounts. Our catering business already has a substantial customer base. Your job isn't to sit back and manage existing orders. Your job is to grow it.

What You'll Do

Win new catering customers and reactivate former customers. You will identify prospects, reach decision-makers, build relationships, and turn opportunities into recurring catering business.

Target Customers

• Corporations and offices


• Hospitals and healthcare organizations


• Schools and universities


• Pharmaceutical and biotechnology companies


• Banks and professional services firms


• Manufacturing and distribution businesses


• Property management companies


• Nonprofits and community organizations


• Other organizations with recurring catering needs

What This Job Is Not

This is not primarily an order-taking position. We want someone comfortable picking up the phone, walking into businesses, networking, asking for meetings, following up consistently, building a pipeline, and closing business.

What Success Looks Like

• Build and maintain an active prospect pipeline


• Make outbound calls and conduct in-person prospecting


• Schedule meetings with potential customers


• Develop relationships with decision-makers


• Conduct catering presentations and tastings


• Follow up consistently with prospects


• Reactivate lapsed catering customers


• Identify organizations with recurring catering opportunities


• Track prospects and sales activity


• Convert first-time customers into repeat catering customers


• Generate approximately $500,000+ in new and reactivated annual catering sales

Compensation

Base Salary: $55,000

Plus uncapped commission on qualified new and reactivated catering sales. Strong performance can produce total annual compensation of approximately $75,000-$100,000+, with additional upside for exceptional results. There is no commission on the existing active customer base.

Who We're Looking For

• Strong sales mentality and genuine enjoyment of prospecting


• Comfortable making outbound calls and introducing yourself to businesses


• Able to develop relationships with decision-makers


• Persistent, professional follow-up without being pushy


• Organized and capable of managing a large prospect pipeline


• Competitive and motivated by measurable results


• Able to work independently and manage your own schedule


• Professional communication with everyone from office managers to executives

Experience in B2B sales, outside sales, catering sales, hospitality sales, restaurant sales, pharmaceutical sales, business development, or account acquisition is particularly valuable. Restaurant experience is helpful but not required.

Why This Opportunity Is Different

You're not starting with an unproven product or building a catering operation from scratch. You'll be selling a recognized brand with an established catering business and significant existing sales volume. Your opportunity is to find the businesses we're not serving today and turn them into customers.

If you see an office building and immediately wonder, \"Who is feeding all those people?\" - we would like to talk to you.