Category & Trade Analyst — Data-Driven Growth & GTM

Freudenberg Home and Cleaning Solutions; Aurora (IL); Hybrid; USD 65,000 - 90,000; Full time

Job summary

The Freudenberg Group's Freudenberg Home and Cleaning Solutions is seeking a Category / Trade Analyst to support strategic commercial initiatives in the U.S. market.

You'll develop fact-based reviews, assist with go-to-market activities, and deliver actionable insights from sales and shopper data. This role emphasizes cross-functional collaboration with Sales, Marketing, Finance, and Supply Chain, with a hybrid on-site schedule in Aurora, IL.

Qualifications

• Degree in Marketing, Business Administration, or related field preferred.
• 2+ years in CPG, Retail, Sales, Marketing, Category or Trade Marketing analytics.
• Strong Excel and data reporting skills with shopper/category data experience.

Responsibilities

• Develop fact-based category reviews and retailer presentations.
• Assist with promotional planning, shopper marketing, and retail activation.
• Coordinate product launches and commercialization activities.
• Analyze sales and category data to identify growth opportunities and risks.
• Manage reporting systems, databases, and budget tracking to support operations.
• Support customer meetings, trade shows, and retailer inquiries.
• Collaborate with Sales, Marketing, Finance, and Supply Chain on projects.
• Contribute to special projects and gradual ownership of smaller accounts.

Skills

Analytical skills

Excel skills

Reporting tools

Education

Bachelor's degree in Marketing/Business

Tools

Circana data

Nielsen data

POS data

Space planning software

Job description

The Freudenberg Group's Freudenberg Home and Cleaning Solutions is seeking a Category / Trade Analyst to support strategic commercial initiatives in the U.S. market.

You'll develop fact-based reviews, assist with go-to-market activities, and deliver actionable insights from sales and shopper data. This role emphasizes cross-functional collaboration with Sales, Marketing, Finance, and Supply Chain, with a hybrid on-site schedule in Aurora, IL.