Category Marketing Specialist

Home Depot; Atlanta (GA); Sur place; USD 55 000 - 75 000; Plein temps

Résumé du poste

Home Depot is seeking a Category Marketing Specialist to support the development and tracking of strategic marketing goals by department. The role provides reporting/analysis, project management support, and centralized tracking to enable cross-functional marketing initiatives.

Responsibilities include tracking competitive activity, supporting vendor campaign performance analysis, and helping develop department strategy playbooks and event briefs for execution teams across the organization.

Qualifications

• Bachelor's degree in marketing, advertising, or a business-related field.
• 1+ years of relevant experience in advertising, marketing, media, social, or agency roles.
• Experience managing projects and working with cross-functional stakeholders.
• Experience with SharePoint, PowerPoint and Excel.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage deadlines and milestones across multiple projects.
• Collaborative approach and willingness to seek help as needed.
• Strategic thinking and ability to identify process improvements.

Responsabilités

• Track and report on competitive activity and marketing performance weekly for assigned department.
• Collaborate to execute aggregate reporting and analysis on vendor campaign performance.
• Assist in developing department strategy playbook and event briefs for cross-functional teams.
• Manage internal promotions calendar and barcode management processes for the department.
• Maintain centralized promotional reference documents and notify stakeholders of updates.
• Report marketing and competitive activity during internal status updates and merchant meetings.
• Contribute to special projects as directed.

Connaissances

Written & verbal communication

SharePoint/PowerPoint/Excel

Organizational skills

Clear communication

Collaborative

Adaptive mindset

Deadline management

Strategic execution

Process improvements

Cross-functional collaboration

Formation

Bachelor's degree in marketing/advertising/business

Outils

SharePoint

PowerPoint

Excel

Description du poste

Position Purpose:

The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.

Key Responsibilities:

• 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development

• 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization

• 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams

• 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process

• 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated

• 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings

• 5% Special Projects - Work on special projects as directed

Direct Manager/Direct Reports:

• This position typically reports to Senior Manager, Category Marketing

• This position has 0 direct reports

Travel Requirements:

• No travel required.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Excellent written and verbal communication skills

• Bachelor's degree in marketing, advertising, or a business-related field

• 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)

• Experience managing projects and working with cross-functional stakeholders

• Experience with SharePoint, PowerPoint and Excel

• Strong organizational skills & attention to details

• Ability to communicate clearly with teammates and supervisors in both verbal and written communications

• An adaptive mindset and a willingness to learn new skills & processes

• Ability to manage deadlines & milestones across multiple simultaneous projects

• A collaborative approach and willingness to seek help as needed

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• A strategic approach to execution, including an ability to identify process improvements

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 1

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Drives Results
• Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00