Category Manager

Lindt; Stratham (NH); On-site; USD 85,000 - 125,000; Full time

Job summary

Lindt is seeking a senior Category Management professional to expand category influence, grow sales, and deliver category KPIs via shopper insights and analytics. Location preferences include Carlisle/Harrisburg or Philadelphia, PA and New York/ New Jersey markets, with other locations in New England or the Carolinas.

The role partners with ADUSA to develop best-in-class category strategies, planograms, and selling stories; it requires 5+ years in category management with strong data and

Qualifications

• 5+ years Category Management and analytical experience.
• Experience mining data systems such as Circana/IRI, Nielsen Suite/IQ, Numerator.
• CPG experience.
• Strong Excel and PowerPoint skills.
• Excellent written and oral communication.

Responsibilities

• Influence category planning with shopper insights and analytics.
• Develop best-in-class Grocery channel strategy and selling stories.
• Synthesize POS, panel and shopper data to craft selling stories.
• Lead category management reviews with assortment, pricing and promotion insights.
• Present analysis to ADUSA buyers to influence retailer strategy.
• Create seasonal and initiative selling presentations.
• Support strategic sales and category action plans for Grocery.
• Participate in weekly team calls with Sales Managers and Marketing.
• Be expert on shopper motivations and access data via shopper card programs.

Skills

Category Management

Data analysis

Excel

PowerPoint

Communication

Cross-functional teamwork

Problem solving

Education

Bachelor's degree

Master's degree

Tools

Circana/IRI

Nielsen Suite/IQ

Numerator

Info Retriever

Retail Link

Kantar

Blue Yonder JDA Space Planning Suite

Syndigo

Circana FSP

Job description

Position Purpose:

The individual in this role will help Lindt expand category influence, grow sales and deliver against category management specific KPIs such as distribution, secondary placement and best in class merchandising. This will be accomplished by acting as a strategic partner for ADUSA by providing best in class shopper insights and analytics to maximize category growth.

Location preference for the role is Carlisle/Harrisburg or Philadelphia, PA and New York/ New Jersey markets. Other locations include the New England or Carolinas.

Essential Job Functions & Responsibilities:

Category Management

• Ensure expertise in customer strategy and shopper behavior across relevant confection segments (impulse, gifting, dark chocolate, indulgence, etc.) to influence business planning initiatives and plans that mutually grow KPIs for Lindt and the category.
• Bring best in class shopper insights to ADUSA, to influence customer strategy and support Lindt initiatives.
• Support Lindt strategy and selling initiatives through the development of a best in class Grocery channel strategy and selling stories that are tailored to be specific to key retailers. This includes analyzing and synthesizing syndicated and shopper data coupled with trend and shopper insight information.
• Act as a consultant and strategic partner to ADUSA providing unbiased recommendations to drive overall category growth.
• Develop strategic planogram recommendations, combining proven merchandising theory, retailer case studies and Lindt strategy with solid analysis to maximize category sales.
• Synthesize multiple data sources including POS, Panel, Shopper card and Insights to craft compelling, concise and actionable selling stories. Lead the creation of everyday line reviews, seasonal reviews and check lane reviews.
• Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, pricing, and promotion to improve business results.
• Present analysis, trend information and category opportunities directly to ADUSA building a strong relationship directly with the buyers or retailer category managers to influence retailer strategy and support Lindt business objectives.
• In collaboration with the Category team and specific Brand Managers, lead the creation of seasonal and key initiative selling presentations contributing insights while also combining inputs into a comprehensive selling story.

Sales & Marketing Support

• Influence the development of strategic sales and category action plans for the Grocery channel through the sharing of knowledge gained from customer specific shopper card information. Help to establish priorities that are consistent with Lindt and key account goals and objectives, market share and overall category profitability.
• Actively participate in weekly team calls or meetings with respective Sales Managers and/or Marketing.

Research and Analysis

• Serve as the expert on the Grocery Channel and ADUSA by fully understanding shopper motivations, triggers and barriers through available shopper card, custom research or panel information.
• Be the information expert in the analysis of syndicated data, shopper card data, household panel data, and customer point of sale data, leading to key insights and business recommendations in the areas of item distribution and assortment, pricing and promotion.

Qualifications & Requirements:

Experience:

• 5+ years Category Management and analytical experience.
• 5+ years experience mining data systems, such as:
  • Circana/IRI, Nielsen Suite/ IQ, Numerator
  • Info Retriever, Retail Link, Kantar, Blue Yonder JDA Space Planning Suite, Syndigo
  • Circana FSP
• CPG experience

Skills & Knowledge:

• Experience in using retailer shopper card portals (i.e. EYC, 84.51, Symphony AI, etc)
• Advanced computer skills; advanced knowledge of Excel and PowerPoint.
• Advanced analytical and reporting skills.
• Ability to work independently to complete projects in a timely fashion.
• Excellent written and oral communication.
• Demonstrated success in cross functional work environments.
• Ability to problem solve and multi-task in a fast-paced, entrepreneurial environment.
• Planogram building & writing experience (i.e. Blue Yonder JDA Space Planning Suite)

Education:

• Bachelor's degree required
• Master's degree in related field, preferred

Other Requirements:

• Travel ~25%