Category Growth Manager: Shopper Insights & Merchandising

Lindt & Sprüngli; Stratham (NH); On-site; USD 108,000 - 137,000; Full time

Job summary

Lindt & Sprüngli in the United States seeks a Category Management professional to expand category influence, grow sales and deliver KPIs for distribution, secondary placement and merchandising. This role partners with ADUSA, delivering shopper insights and analytics to maximize category growth.

Based in New England, PA, or North/South Carolina, you will analyze POS, panel and shopper data, develop winning selling stories, and support seasonal initiatives with a data-driven approach.

Qualifications

• Experience in category management and data mining tools.
• Proficient with retailer shopper card portals and analytics.
• Strong planning, merchandising and communication skills.
• Bachelor's degree required; Master’s preferred.

Responsibilities

• Lead category management initiatives to drive distribution and sales.
• Develop best-in-class selling stories and planograms for key retailers.
• Synthesize POS, panel and shopper data to identify category opportunities.
• Present insights and recommendations to ADUSA and Lindt stakeholders.

Skills

Category Management

Data analysis

Cross-functional teamwork

Communication skills

Planning & merchandising

Education

Bachelor's degree required

Master’s degree preferred

Tools

Circana/IRI

Nielsen Suite

Numerator Info Retriever

Retail Link

Kantar

Blue Yonder JDA Space Planning

Syndigo Circana FSP

Job description

Lindt & Sprüngli in the United States seeks a Category Management professional to expand category influence, grow sales and deliver KPIs for distribution, secondary placement and merchandising. This role partners with ADUSA, delivering shopper insights and analytics to maximize category growth.

Based in New England, PA, or North/South Carolina, you will analyze POS, panel and shopper data, develop winning selling stories, and support seasonal initiatives with a data-driven approach.