Category Insights Manager — Data-Driven Growth (Hybrid/Remote)

Oliver Winery; Indianapolis, Northern (IN, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Oliver Winery is seeking a Category Insights Manager to translate complex data into actionable retail strategies for national accounts. You will identify distribution opportunities, analyze performance gaps, and quantify revenue potential while collaborating with Sales and Trade Marketing to shape account-level plans.

The role requires strong analytical and presentation skills, proficiency with retail data, and the ability to travel 1–2 trips per month for meetings and workshops.

Qualifications

• Bachelor's degree in Business, Statistics, Data Analytics, or a related field, or equivalent work experience.
• 4+ years of experience in Category Management, Trade Marketing, Analytics, or Insights, CPG and/or retail experience strongly preferred.
• Demonstrated fluency with retail scan data (Nielsen, TABS, IRI/Circana, or equivalent) including item-level, account-level, and market-level analysis.
• Proficiency in TDP and velocity-based analysis, the ability to distinguish a distribution problem from a rate-of-sale problem and size each accordingly.
• Experience with fair share analysis and market indexing, building the case for where a brand is under-indexed and quantifying the gap.
• Ability to conduct cross-retailer and cross-market benchmarking, using comparable accounts or geographies to frame opportunity and de-risk recommendations.
• Strong analytical and problem-solving skills with the ability to interpret data, identify the insight that matters, and communicate it plainly.
• Advanced skills in Microsoft Excel and PowerPoint, including the ability to build models, dynamic reports, and presentation-ready visuals without significant support.
• Proficient in Nielsen, TABS, Power BI, VIP, or equivalent category management platforms; familiarity with data visualization tools.
• Excellent verbal and written communication skills, able to present confidently to internal leadership and external retail partners.

Responsibilities

• Conduct market research to identify trends, competitive dynamics, and shifting consumer preferences, translating findings into account strategies.
• Identify and size distribution gaps across Oliver's portfolio at target retailers, quantifying opportunities in dollars.
• Perform fair share and market indexing to determine under-/over-indexing and build the case to close the gap.
• Analyze root causes of performance gaps across volume, market share, pricing, promotions, shelf space, and distribution.
• Apply velocity and TDP methodology to distinguish distribution-driven declines from rate-of-sale problems and identify productive SKUs.
• Conduct geographic market-level analysis to identify regional growth pockets and opportunities within key retail accounts.
• Collect and analyze economic trends, business performance metrics, and category forecasts to inform planning and decision-making.
• Design self-sufficient deliverables, reports, leave-behinds, and category reviews that communicate the full story without the author present.

Skills

Data storytelling

Advanced Excel

PowerPoint

Retail analytics

Nielsen data literacy

TDP velocity analysis

Cross-functional collaboration

Travel readiness

Strong communication

Education

Bachelor's degree in Business/Statistics/Data Analytics or related field

Tools

Nielsen

TABS

IRI/Circana

Power BI

VIP

Job description

Oliver Winery is seeking a Category Insights Manager to translate complex data into actionable retail strategies for national accounts. You will identify distribution opportunities, analyze performance gaps, and quantify revenue potential while collaborating with Sales and Trade Marketing to shape account-level plans.

The role requires strong analytical and presentation skills, proficiency with retail data, and the ability to travel 1–2 trips per month for meetings and workshops.