Category Insights Manager, Beverage

Axcel Recruiting Incorporated; Atlanta (GA); Remote; USD 110,000 - 150,000; Full time

Job summary

ARI (Axcel Recruiting Inc.) is seeking a Category Insights Manager for the Beverage Channel to turn raw data into actionable selling stories. You will own the end-to-end analysis, partner with Sales, and influence distribution, shelf expansion, and in-store growth in a remote environment.

You will build high-impact dashboards and tools, validate insights in-market, and push opportunities across assortment, pricing, and promotions to execution.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field.
• 4+ years in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy in CPG/beverage.
• Proven ability to turn data into clear, customer-facing recommendations that drive measurable results.
• Strong expertise in syndicated data (Nielsen, Circana), Numerator, panel data, and retailer-specific platforms.
• Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau).

Responsibilities

• Own the full process — from pulling and analyzing raw, imperfect data to turning it into clear, compelling selling stories that Sales teams can use to win in market
• Partner closely with Sales, ensuring insights show up in customer conversations and translate into execution on the shelf
• Proactively identify and prioritize growth opportunities across assortment, shelving, pricing, and promotions — and push them through to action
• Build high-impact tools and visuals that make it easy for the field to act on insights
• Stay connected to the market and validate your thinking in-store, ensuring strategies reflect real-world conditions and actually deliver results

Skills

Data analysis

Data storytelling

Excel proficiency

PowerPoint

Power BI

Tableau

Education

Bachelor's degree in Business, Marketing, Economics, or related field

Tools

Nielsen/Circana data

Numerator

Panel data

Retailer platforms

Job description

Category Insights Manager – Beverage Channel

Do you want to have your analysis actually move the needle in-store and grow the category? You'll partner closely with Sales to turn data into sharp, actionable strategies that drive distribution, shelf expansion, and real growth across the beverage channel. Seeking someone who moves beyond "what happened" and consistently pushes toward "what should we do next." You'll have real autonomy to own your work end-to-end in a remote environment, with clear visibility into — and impact on — the business. In addition, you be a part of a rapidly growing team and part of a company recognized for innovative brands,

What You\'ll Do

• Own the full process — from pulling and analyzing raw, imperfect data to turning it into clear, compelling selling stories that Sales teams can use to win in market
• Partner closely with Sales, ensuring insights show up in customer conversations and translate into execution on the shelf
• Proactively identify and prioritize growth opportunities across assortment, shelving, pricing, and promotions — and push them through to action
• Build high-impact tools and visuals that make it easy for the field to act on insights
• Stay connected to the market and validate your thinking in-store, ensuring strategies reflect real-world conditions and actually deliver results

Qualifications/Requirements

Required:

• Bachelor's degree in Business, Marketing, Economics, or a related field
• 4+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG or beverage industries
• Proven ability to turn data into clear, customer-facing recommendations that drive measurable business results
• Strong expertise in syndicated data (Nielsen, Circana), numerator, panel data, and retailer-specific platforms
• Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)

Preferred:

• Experience supporting large national or regional retail accounts, particularly in high-volume environments
• Background in beverage or other DSD categories
• Experience with advanced data tools (e.g., SQL, Alteryx, Tableau) or building scalable reporting solutions