Category Manager, Beverage

INCPG; Austin (TX); Remote; USD 90,000 - 130,000; Full time

Job summary

Axcel Recruiting Incorporated is seeking a data-driven Category Analytics Lead for a remote role in the U.S. beverage channel. You will own end-to-end data analysis, transforming raw data into compelling selling stories for Sales teams and influence on-shelf execution.

The role requires 4+ years in Category Management or related fields, with strong skills in Nielsen/Circana data, SQL, Excel, Power BI, and Tableau. Experience with large national/regional accounts is a plus.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 4+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG or beverage industries.
• Proven ability to turn data into clear, customer-facing recommendations that drive measurable business results.
• Strong expertise in syndicated data (Nielsen, Circana), numerator, panel data, and retailer-specific platforms.
• Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau).

Responsibilities

• Own the full process from pulling and analyzing raw data to turning it into clear selling stories for Sales teams.
• Partner with Sales to ensure insights appear in customer conversations and translate into on-shelf execution.
• Identify and prioritize growth opportunities across assortment, shelving, pricing, and promotions.
• Build high-impact tools and visuals to help the field act on insights.
• Stay connected to the market and validate thinking in-store to reflect real-world conditions.

Skills

Data analysis

Excel

Power BI

Tableau

Nielsen Circana

Education

Bachelor's in Business/Marketing/Economics

Tools

SQL

Power BI

Tableau

Excel

Job description

Do you want to have your analysis actually move the needle in-store and grow the category? You'll partner closely with Sales to turn data into sharp, actionable strategies that drive distribution, shelf expansion, and real growth across the beverage channel. Seeking someone who moves beyond "what happened" and consistently pushes toward "what should we do next." You'll have real autonomy to own your work end-to-end in a remote environment, with clear visibility into — and impact on — the business. In addition, you be a part of a rapidly growing team and part of a company recognized for innovative brands,

What You'll Do

• Own the full process — from pulling and analyzing raw, imperfect data to turning it into clear, compelling selling stories that Sales teams can use to win in market
• Partner closely with Sales, ensuring insights show up in customer conversations and translate into execution on the shelf
• Proactively identify and prioritize growth opportunities across assortment, shelving, pricing, and promotions — and push them through to action
• Build high-impact tools and visuals that make it easy for the field to act on insights
• Stay connected to the market and validate your thinking in-store, ensuring strategies reflect real-world conditions and actually deliver results

Qualifications/Requirements

Required:

• Bachelor's degree in Business, Marketing, Economics, or a related field
• 4+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG or beverage industries
• Proven ability to turn data into clear, customer-facing recommendations that drive measurable business results
• Strong expertise in syndicated data (Nielsen, Circana), numerator, panel data, and retailer-specific platforms
• Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)

Preferred:

• Experience supporting large national or regional retail accounts, particularly in high-volume environments
• Background in beverage or other DSD categories
• Experience with advanced data tools (e.g., SQL, Alteryx, Tableau) or building scalable reporting solutions