Category Insights Analyst

Cavuventures; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

An innovative company is seeking a detail-oriented Category Insights Analyst to transform data into actionable insights that fuel category growth and enhance shopper engagement. This fully remote position offers the chance to work with a dynamic team, leveraging analytics to drive strategic decision-making across retail and eCommerce channels. If you thrive in a fast-paced environment and are passionate about making a difference with cleaner products, this role is perfect for you. Join a mission-driven brand committed to improving health with natural ingredients and enjoy a competitive salary, unlimited time off, and career growth opportunities.

Benefits

Unlimited Time Off

401(k) plan

Career development opportunities

Dynamic team environment

Impact on mission-driven brand

Qualifications

• 2–4 years of experience in category insights or business analysis.
• Hands-on experience with data platforms like SPINS, IRI, or Nielsen.
• Strong analytical skills to identify insights and communicate them.

Responsibilities

• Analyze customer data to uncover insights driving brand performance.
• Create and maintain dashboards and reports using Power BI.
• Collaborate with Sales and Marketing on customer-specific strategies.

Skills

Analytical Skills

Data Analysis

Communication Skills

Problem-Solving

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Data Analytics

Tools

SPINS (Satori)

IRI

Nielsen

Power BI

Excel

Google Sheets

Tableau

Job description

About Us

Have you ever wondered why we rely on chemicals and artificial ingredients to maintain our body’s health? We have. After years of battling on-and-off tonsillitis, our founder Carly Stein finally found relief in an ingredient called propolis: a combination of tree and plant resin created by bees to protect the hive. We aren’t just creating cleaner alternatives to the traditional medicine cabinet; we’re creating all-around cleaner products. We merge modern science with natural medicine to prove that clean medicine can actually work. We believe that today’s most common health problems can be solved with better-for-you ingredients found in nature. We source the highest-quality ingredients, and we never water them down with artificial extras, unwanted ingredients or calories. We care about the world around us and the people in it. It’s what drives our entire brand.

About the Role

Beekeepers Naturals is seeking a detail-oriented and highly analytical Category Insights Analyst to join our team. This individual will be responsible for turning internal and external data into actionable insights that drive category growth, shopper engagement, and strategic decision-making across retail and eCommerce channels.

You’ll be the go-to partner for teams looking to make strategic decisions rooted in syndicated and performance data—from product innovation to sales strategy, marketing optimization, and retail execution.

Key Responsibilities

• Analyze syndicated and customer data (e.g., SPINS via Satori, IRI, Nielsen, Numerator, Amazon via Cobalt) to uncover insights that drive brand and category performance.
• Analyze BKN and competitor sales data to identify performance trends, whitespace, and growth opportunities across customers, categories, and channels.
• Build competitive sets for online and offline SKUs and track BKN performance vs key competitors.
• Monitor and report key KPIs including weekly velocity by SKU and customer/account.
• Create and maintain centralized dashboards and ad-hoc reports using Power BI (Cora), Excel, or other tools.
• Translate complex datasets into clear, compelling stories and actionable recommendations for cross-functional stakeholders.
• Maintain a centralized source of truth for category, customer, and competitive insights.
• Collaborate with Sales and Marketing on customer-specific strategies, presentations, product positioning, and shelf layouts.
• Support customer presentation decks and own the development of our internal retail category deck.
• Evaluate category trends and competitive dynamics to support innovation launches and strategic brand planning.
• Work with data vendors and brokers to ensure integrity, accessibility, and consistency in our data sources.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field.
• 2–4 years of experience in category insights, shopper insights, retail analytics, or business analysis (CPG industry preferred).
• Hands-on experience with SPINS (Satori), IRI, Nielsen, Amazon data platforms (Cobalt, JungleScout), or similar.
• Strong analytical skills with an ability to identify insights and communicate them through simple, impactful narratives.
• Proficiency in Excel/Google Sheets and PowerPoint. Experience with dashboarding tools like Power BI, Tableau, or Looker is a plus.
• Experience working with or for major retailers (e.g., Walmart, Target, Kroger, Amazon) is an asset.
• Self-starter who thrives in a fast-paced, cross-functional environment.
• Bonus points for experience supporting both retail and eCommerce teams and conducting market research studies.

What We Offer

• Competitive salary and benefits package
• Access to a 401(k) plan
• Unlimited Time Off
• A fully remote position
• Career development and growth opportunities
• A dynamic and collaborative team environment
• The opportunity to make an impact on a mission-driven brand

As an equal opportunity employer, Beekeepers' Naturals is authentically committed to fostering a diverse and inclusive workplace. We sincerely believe all applicants, employees, vendors and community members deserve to experience, as a basic and fundamental human right, a genuine sense of belonging and acceptance, so they can both realize their greatest potential and also because, simply put, it's the right thing to do.