Category Growth Lead, E‑commerce

TikTok; Los Angeles (CA); On-site; USD 151,000 - 258,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Job summary

TikTok is seeking a strategic category leader for TikTok Shop in Los Angeles to build and scale growth. You will lead a category team, develop the go-to-market strategy, prioritize initiatives, and align cross-functional resources to sustain expansion.

You will identify merchant needs, forge partnerships with brands, distributors, and merchants, and drive revenue targets while coordinating with product, marketing, and ops to optimize performance.

Qualifications

• Experience in e-commerce business.
• Experience as a people manager, managing a significant team size.
• Proven track record of continually reaching and exceeding sales goals.
• Sales and business development skills, command of B2B and B2C funnel structures.
• Experience recruiting, hiring, onboarding, and developing a strong team; passion for leading and developing people.

Responsibilities

• Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale.
• Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach.
• Discover innovative collaborative models that fit into merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently.
• Solve key challenges in business growth by strong collaboration with cross-functional teams.
• Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients.
• Update active clients on TikTok Shop product developments and new promotional opportunities.
• Represent TikTok Shop at industry events and brand summits and foster long-term partnerships with brands that help scale the category.

Skills

E-commerce

People management

Sales & BD

B2B/B2C funnels

Recruiting

Job description

TikTok is seeking a strategic category leader for TikTok Shop in Los Angeles to build and scale growth. You will lead a category team, develop the go-to-market strategy, prioritize initiatives, and align cross-functional resources to sustain expansion.

You will identify merchant needs, forge partnerships with brands, distributors, and merchants, and drive revenue targets while coordinating with product, marketing, and ops to optimize performance.