Category Development Manager

Snackruptors Inc.; West Hempfield Township (PA); On-site; USD 90,000 - 130,000; Full time

Job summary

Snackruptors Inc. in Pennsylvania seeks a Category Development Manager to lead category strategy and growth for Branded and Private Label across North America.

You will partner with Sales, Brand, and Retail customers, leveraging syndicated data to identify trends, develop compelling stories, and drive new product launches.

Qualifications

• 3+ years in Category Management or Insights within CPG.
• Expert with syndicated data sources Circana/IRI, NielsenIQ, Numerator.
• Strong knowledge of US and Canadian retail/foodservice markets.
• Able to translate data into actionable business opportunities.
• Excellent presentation and communication skills.

Responsibilities

• Develop data-driven category strategies and selling stories.
• Create concise reports and presentations for stakeholders.
• Lead and mentor a Category Management team.
• Support brand learning plans with actionable insights.
• Collaborate cross-functionally to achieve growth targets.
• Assist Sales with customer business reviews.

Skills

Category management

Data-driven decision making

Presentation skills

Analytical thinking

Stakeholder communication

MS Office

Education

Bachelor's degree in Business/Marketing or related field

Tools

Circana/IRI

NielsenIQ

Numerator

Job description

Job Posting

Snackruptors is a renowned leader in the cracker manufacturing industry, recognized globally for delivering exceptional quality products. Our diverse workforce reflects our commitment to creating an inclusive workplace where every individual is valued. Driven by a shared passion for excellence and innovation, we continuously enhance our cutting‑edge production processes and foster a collaborative, results‑driven culture.

Apply now to the Category Development Manage rpositionon our growing Marketing team and be a part of our exciting journey!

Job purpose

The Category Development Manager is responsible role drives the growth of Branded and Private Label businesses across North America by leading category strategy, business development, and data‑driven insights. Working collaboratively with internal and external partners, the role identifies growth opportunities, supports retail and foodservice customers with compelling category stories, and strengthens analytics capabilities to accelerate business and innovation success.

Duties and Responsibilities

The associate’s primary functions and responsibilities are as follows:

• leverage fact‑based insights to develop compelling, data‑driven selling stories that influence strategic decisions and stakeholder alignment.
• Communicate insights and business recommendations to internal and external stakeholders, translating complex data into actionable opportunities.
• Utilize syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) and research tools to identify category trends, performance drivers, and growth opportunities by channel, customer, and category.
• Develop clear, concise reports and presentations that highlight current performance, key insights, and strategic growth opportunities.
• Lead and mentor a high‑performing Category Management team, fostering innovative approaches to category strategy and customer engagement.
• Support annual brand learning plans by identifying key insights and translating them into actionable business recommendations.
• Identify opportunity gaps and prioritize brand growth initiatives across Retail and Foodservice channels.
• Drive strategies that strengthen the base business while identifying opportunities to accelerate sustainable growth.
• Lead innovation initiatives by developing category and customer strategies that support successful new product launches.
• Support the Sales Team through customer business reviews, providing data‑driven insights and recommendations.
• Develop impactful sales materials, including sell sheets and presentations, to support brand strategy execution.
• Develop insight‑led assortment and planogram recommendations that maximize category performance across key retail partners.
• Partner with Sales to develop effective pricing and promotional strategies that support customer and business objectives.
• Contribute to building a high‑performing, collaborative team focused on continuous improvement and category management best practices.
• Collaborate cross‑functionally to support Brand and Sales teams in achieving annual business priorities and growth objectives
• Perform other assigned duties
• Follow Health and Safety rules and regulations.
• Must follow Good Manufacturing Practices, Food Safety, and Food Defense guidelines.
• Comply with all Company policies and procedures.

Qualifications

• 3+ years of experience in Category Management, Category Development, or Insights within CPG or a related industry.
• Expert knowledge of syndicated data sources including Circana/IRI, NielsenIQ, Numerator, and market research tools.
• Strong understanding of U.S. and Canadian retail and foodservice markets, trends, and consumer dynamics.
• Analytical thinker with the ability to translate data into actionable insights and business opportunities.
• University degree in Business, Marketing, or a related field.
• Strong presentation and communication skills with the ability to influence internal and external stakeholders.
• Proficient in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint, with the ability to create and manage documents, spreadsheets, email communications, and presentations effectively.
• Ability to work in a fast‑paced environment.

Working conditions

• Always work indoors.
• Compliant with ventilation, cleanliness, space, lighting and temperature.

Physical requirements

• Sitting involved.
• May repeat the same movement.
• Typing involved.

We confirm that this posting represents a current, existing vacancy within our organization.

Snackruptors Inc. is an equal opportunity employer committed to fair, transparent, and inclusive recruitment practices. In accordance with Americans with Disabilities Act (ADA), we are committed to providing accommodations throughout the recruitment, selection, and assessment processes for applicants with disabilities. If you require disability‑related accommodation, please notify our Human Resources (HR) team.

All personal information collected during the recruitment process is handled in accordance with applicable U.S. federal and state privacy laws and is used solely for recruitment and employment‑related purposes.

Snackruptors Inc. does not charge candidates any fees at any stage of the hiring process. If you suspect that this job posting or any recruitment communication claiming to represent our organization is fraudulent or misleading, please report it to our Human Resources (HR) team or through our official company channels so appropriate action can be taken.