Category Developer - Off-Premise Retail (Spirits)

Beverage Distributors Company, LLC; Denver (CO); Remote; USD 56,000 - 76,000; Full time

Benefits offered by this job

Car allowance

Health benefits

Life insurance

Paid time off

401(k) plan

Job summary

Breakthru Beverage Group, a Denver-based distributor, seeks a Category Developer to lead the Diageo spirits portfolio across the Denver Metro. You will drive share and velocity by planning brand activations, educating customers, and collaborating with sales teams.

Qualifications include a bachelor’s degree, 3+ years in sales, strong analytics and communication, and a valid driver's license. Salary ranges from $56,280 to $76,200 plus a $6,000 car allowance, with bonus eligibility and benefits.

Qualifications

• Bachelor’s degree and/or equivalent training/experience.
• Minimum 3 years in sales or industry related experience.
• Deep knowledge of the category or responsibilities.
• Valid driver’s license and ability to operate a vehicle.
• Proficient PC skills including MS Office and presentation software.
• Results-oriented with strong verbal/written communication and customer service.
• Ability to multi-task and meet deadlines in a fast-paced environment.

Responsibilities

• Drive and deliver on sales and marketing goals for the assigned category and brands.
• Serve as expert resource for developing beverage/marketing strategies and growth plans.
• Research trends and portfolio performance to meet supplier goals.
• Present new products and conduct monthly business reviews.
• Plan activations to elevate category awareness in key accounts.
• Lead and report market insights to inform growth.

Skills

Sales experience

Analytical skills

Presentation skills

Communication skills

Education

Bachelor’s degree

Tools

MS Office

Presentation software

Job description

Job Description Summary:

Time Type: Full time
Remote Type: Remote
Job Family Group: Sales

The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell‑in the right brands to customers and sell‑out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the ‘go‑to’ consultant for the accounts. The Category Developer will be active with in‑market events and education. This role is dedicated to the Diageo spirits portfolio, covering key off‑premise retail locations throughout the Denver Metro. Spirits experience preferred - previous industry sales experience is a plus.

Job Description

Job Responsibilities

• Drive and delivery on sales and marketing goals of assigned category and brands.
• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high‑end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Collaborate with on‑premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory.
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends.
• Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc).
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans.
• Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits.
• Conduct staff educations and building of the category.
• Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts.
• Participate in supplier and category specific work‑with sales calls.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
• Maintains customer confidence and protects operations by keeping information confidential.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 3 years in sales or industry related experience
• Deep knowledge of category or responsibility that this role will support
• Must have a valid driver’s license and be able to operate a motor vehicle
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Must be a results‑oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Ability to multi‑task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem‑solving skills
• Ability to work in fast‑paced, high‑volume, team environment

Preferred Qualifications

• 5 years’ experience in industry or related and category expertise experience; such as: CSS Certification or WSET Spirits level 2; or Category specific certifications (Whiskey or Tequila)
• On‑premise/hospitality experience
• Strong understand or background of consumer engagement mechanics

Physical Requirements

While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone. Required to be able to operate a motor vehicle and possess a driver’s license.

Competencies

• Accountable for results which impact the department.
• Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Salary and Benefit Statement

Any salary offered is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience. Compensation package: Range: $56,280- $76,200 + $6,000 car allowance. This position is eligible to participate in a bonus program. Metrics and level of participation are determined annually. This position is eligible for health care benefits, life insurance, time off benefits and participation in the Company’s 401(k) plan --.

Company Culture and Employment Equity

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298‑3536 and let us know the nature of your request and your contact information. We’re driven to be the industry leader in every way, including how we treat our associates. Which is why we’ve built a people‑centric, relationship‑driven culture designed to maximize career advancement, a sense of belonging, and wellness. Focused on enhancing every aspect and phase of your career, the Breakthru experience includes our commitment to your growth, belonging, and wellness. Breakthru Beverage is a family‑owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world‑renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.