Category Consultant

Hershey Company; Bentonville (AR); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness

401(k) Match

Paid Time Off

Career Development

Job summary

The Hershey Company in Bentonville, AR is seeking a Category Analyst to transform data into actionable insights that support customer strategy and category growth.

You will partner with Sales, Category Management, Shopper Insights, and Marketing to deliver data-driven recommendations and compelling selling stories.

This role offers exposure to syndicated data, dashboards, and strategic projects within a leading snack foods company.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or related field.
• 1–3 years in Category Management, Consumer Insights, Analytics, Sales Strategy, Revenue Growth Management, Shopper Insights, or related field.
• Strong analytical skills and data-driven decision making.
• Experience with syndicated data, reporting tools, dashboards, and business analytics.
• Ability to translate insights into compelling business recommendations and selling stories.

Responsibilities

• Gather, validate, and prepare data from syndicated, customer, and internal sources to support recurring reporting and category reviews.
• Identify category trends, growth opportunities, and marketplace insights to support objectives.
• Develop charts, dashboards, and business summaries that translate data into actionable insights.
• Collaborate with Sales, Category Management, Shopper Insights, and Marketing to support strategic business objectives.
• Support development of category growth stories and fact-based selling recommendations.

Skills

Category Management

Consumer Insights

Analytics

Sales Strategy

Revenue Growth

Shopper Insights

Cross-functional

Education

Bachelor's Degree

Job description

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Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Category Consultant

Posted Date: Oct 27, 2026

Requisition Number: 130925

Future Opportunity – Category Consultant

Location: Open to relocation based on future business needs

Priority Location Bentonville, AR

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

As a Category Analyst, you will play an important role in supporting customer strategy and category growth initiatives by transforming data into actionable insights and helping teams make informed business decisions. You will develop expertise in category management, shopper insights, and commercial strategy while partnering with Sales, Category Management, and cross-functional teams to deliver growth for both Hershey and its customers.

Working under the guidance of experienced category leaders, you will contribute to analyses, reporting, presentations, and strategic recommendations that support customer planning and execution. This role offers the opportunity to build a strong foundation in category management while learning how consumer, shopper, customer, and marketplace insights translate into winning commercial strategies.

What will you do?

• Gather, validate, and prepare data from syndicated, customer, and internal sources to support recurring reporting, category reviews, and business analyses.
• Perform standard analyses to identify category trends, growth opportunities, competitive dynamics, and marketplace insights that support customer and Hershey business objectives.
• Apply customer segmentation frameworks and category management principles to support planning activities, targeting efforts, assortment decisions, and strategic recommendations.
• Develop charts, dashboards, presentations, and business summaries that translate data into actionable insights for customers and cross-functional partners.
• Support the development of category growth stories and fact-based selling recommendations that help drive profitable growth across total store and category.
• Collaborate with Sales, Category Management, Shopper Insights, Customer Strategy, and Marketing teams to uncover insights and develop action plans that support strategic business objectives.
• Support enhancements to customer-facing reports, engagement materials, and category tools by identifying opportunities to improve usability, effectiveness, and business impact.
• Review analyses and presentations to ensure alignment with approved commercial positioning, category strategies, and customer priorities.
• Utilize category management tools, syndicated data, reporting platforms, and space management resources to support strategic recommendations and retail solutions.
• Monitor key business metrics and communicate findings, opportunities, and risks to cross-functional stakeholders.
• Act as a consultative partner by leveraging data and insights to identify category opportunities and support customer growth initiatives.
• Contribute to the development and execution of category strategies that support annual and long-term business planning objectives.

Experience:

• 1-3 years of experience in Category Management, Consumer Insights, Analytics, Sales Strategy, Revenue Growth Management, Shopper Insights, or a related commercial function.
• Strong analytical skills with an understanding of consumer and shopper behavior, market research methodologies, and data-driven decision making.
• Knowledge of category management principles, consumer packaged goods (CPG) industry trends, and retail environments.
• Experience working with syndicated data, reporting tools, dashboards, and business analytics.
• Ability to translate insights into compelling business recommendations and selling stories.
• Strong communication, problem-solving, and project management skills.
• Ability to manage multiple priorities and operate effectively in a fast-paced, evolving environment.
• Customer-facing experience and the ability to collaborate effectively with internal and external stakeholders preferred.
• Proven ability to identify opportunities and recommend solutions that drive category and business growth.

Education:

• Bachelor's Degree required.
• Degree in Business, Marketing, Economics, Statistics, Data Analytics, Consumer Insights, or a related field preferred.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contactthe HR Service Center ([e-mail]).