Casino Marketing & Social Media Coordinator

Bally's; Stateline (NV); On-site; USD 26,000 - 34,000; Full time

Job summary

Bally's in Stateline, NV is seeking a social media coordinator to manage content strategy, creation, and monitoring across major platforms. You will edit photos and video to align with brand goals and support events and promotions for the property.

The role involves engaging with guests via social channels, tracking metrics, and assisting with promotional activities and kiosk-based offers. Fluency in English and Nevada gaming employee registration are required.

Qualifications

• Associates or better.
• Six months to one year of related experience and/or training; or equivalent combination of education and experience.
• Must register and maintain registration as a gaming employee in the State of Nevada pursuant to NRS 463.335.
• Must be able to effectively communicate in English.

Responsibilities

• Oversee social media content strategy, implementation and monitoring across all platforms.
• Create, edit, and schedule engaging content for various platforms, including but not limited to: Facebook, LinkedIn, Instagram, X/Twitter, and TikTok.
• Edit photos, graphics, and short-form video to align with brand standards and campaign goals.
• Monitor social channels and respond to guest engagement, messages, and comments.
• Track basic performance metrics and assist in analyzing social media effectiveness.
• Submit and proof creative requests for all advertising media including but not limited to digital media, printed collateral and outdoor.
• Ensures all property media are accurate, current, and error-free.
• Assist with planning and execution of special events from slot tournaments, dinners, gift giveaways and promotional drawings.
• Responsible for loading casino offers such as table promo chips, concert tickets, dining offers, and spa credits on promotional kiosk and setting up kiosks for drawings and giveaways.
• Responsible for gathering data and reporting post-event results accurately and timely to allow decision making regarding future marketing initiatives.
• Customer service via phone, including looking up accounts and handling questions/complaints.
• Assist with social media content strategy, implementation and monitoring duties as assigned
• Writing rules and regulations for promotions and special events as assigned
• Supports and cultivates new ideas and methods to deliver business solutions
• Complies with and upholds company expectations including but not limited to policies, procedures, industry regulations, department goals and business strategy
• Communicates programs/services to necessary people, seeks their support and keeps them informed of changes that impact the business
• Must be knowledgeable of all happenings on property and in the market
• Regular attendance and business casual attire required.
• Perform other reasonable job duties as requested.

Skills

Social media strategy

Content creation

Content scheduling

Photo editing

Video editing

Guest engagement

Performance tracking

Event planning

Promotions

Customer service

English communication

Education

Associates degree or better

Six months to one year related experience

Must register as gaming employee in NV (NRS 463.335)

Job description

Bally's in Stateline, NV is seeking a social media coordinator to manage content strategy, creation, and monitoring across major platforms. You will edit photos and video to align with brand goals and support events and promotions for the property.

The role involves engaging with guests via social channels, tracking metrics, and assisting with promotional activities and kiosk-based offers. Fluency in English and Nevada gaming employee registration are required.