Casino Database Marketing Manager

virginlvcareers; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

Virgin Hotels Las Vegas is seeking a Casino Marketing Database Manager to lead a data-driven marketing strategy and manage the Marketing Department team. You will set operational goals, collaborate across departments, drive revenue through campaigns, and monitor performance against profit objectives.

Responsibilities include direct marketing and database operations, campaign management, data integrity, budgeting, and coordinating with internal/external partners while ensuring compliance with

Qualifications

• Current, legal, and unrestricted ability to work in the United States.
• Minimum 21 years of age.
• Ability to obtain a gaming license and other required certifications.
• Three (3) years of supervisory experience in a day-to-day operations role in events management or gaming/hospitality.
• Excellent written and verbal communication skills.
• Excellent organizational and time management skills.
• Intermediate knowledge of Word, Excel, PowerPoint and Outlook.
• Ability to interact with the public in a highly professional manner, including public speaking.
• Flexible schedule including weekdays, weekends, nights, and holidays.

Responsibilities

• Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics.
• Ensure a consistent reinvestment strategy across marketing components including internal/external advertising and digital channels.
• Campaign Management: build, execute, and monitor campaigns with segmentation, creative development, proofing, and reporting.
• Data Integrity: maintain/protect guest and gaming data; perform data cleansing, merging, archiving, and compliance checks.
• Oversee property database milestone programs and provide performance analysis and ad hoc reports.
• Adhere to gaming compliance and corporate policies; manage budgets for database and direct mail activities.

Skills

Team leadership

Communication skills

Organizational skills

Public speaking

Project management

Problem solving

Flexibility

Tools

Word

Excel

PowerPoint

Outlook

Job description

YOUR MISSION (The Job Description)

The Casino Marketing Database Manager is responsible for creating and executing an effective marketing strategy as well as managing the operations and Marketing Department team. The Casino Marketing Manager will develop, implement, and manage operational goals, work cross-functionally to understand marketing needs, drive revenue growth through successful marketing campaigns, and monitor achievements of performance and profit objectives to propel growth for the casino inside Virgin Hotels Las Vegas.

THE NITTY-GRITTY (The Essential Job Duties)

• Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics
• Ensure a consistent reinvestment strategy across all components of marketing, including but not limited to internal and external advertising, social media, direct mail and online marketing

• Campaign Management: Build, execute, and monitor marketing campaigns, including segmentation, creative development, proofing, and reporting
• Data Integrity: Maintain and protect proprietary guest and gaming data; perform data cleansing, merging, archiving, and compliance checks (e.g., NCOA)
• Program Administration: Oversee property database milestone programs
• Analysis & Reporting: Analyze trends, KPIs, and campaign performance; provide ad hoc reports and recommendations
• Compliance & Policy: Adhere to gaming compliance, internal control, and casino policies
• Budget & Expenditure: Manage budgets for database and direct mail activities
• Manage budgets and forecasting activity to support promotions, including evaluation and measurement
• Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
• Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
• Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including but not limited to brand, signage, websites, digital & print advertising, and email & collateral
• Establish internal controls for all promotions and events
• Enforce all property, corporate and departmental policies and procedures
• Establish quality standards for the department
• Maintain and respect confidentiality of marketing programs, guest information and databases
• Adhere to all rules and regulations set forth by Nevada Gaming Control Board
• Assist with project tracking and monthly analysis. Knowledge of appropriate regulatory requirements for promotions and events
• Ensure department processes meet regulator statues
• Work closely with internal departments and third-party vendors to create all promotion-related communications and collaterals
• Negotiate event related contracts and work closely with the Legal Department to ensure timely and accurate contract execution
• Perform other duties as assigned

WHAT IT TAKES (The Qualities We Look For)

• Great team player with the ability to create excellent working relationships across the group. Collaborative approach with all departments
• Ability to break down barriers and resolve potential conflicts swiftly and effortlessly
• Strong communication and presentation skills to all levels of management
• Creativity and innovation are essential!
• Ability to think outside the box and approach all issues with a completely fresh approach
• Ability to anticipate needs and over-deliver wherever possible
• Candidates must think on their feet and use their initiative to solve problems and deliver solutions
• Excellent guest relations, communication, presentation, and organization skills of utmost importance
• Able to change direction and work on multiple project aspects at once
• Enthusiastic, passionate, able to inspire and motivate others
• Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original, and personable, and striving to deliver high quality and brilliant guest service

MUST HAVE'S

• Current, legal, and unrestricted ability to work in the United States
• Minimum 21 years of age
• Ability to obtain a gaming license and other required certifications
• Three (3) years of supervisory experience in the day-to-day operations of a multi-facets event management firm or in the gaming/hospitality industry
• In lieu of the above, a minimum three years' event planning and executions experience or five years of supervisory experience in a high volume, complex casino environment
• Excellent written and verbal communication skills
• Excellent organizational and time management skills
• Intermediate knowledge of Word, Excel, PowerPoint and Outlook
• Must be capable of interacting with the public in a highly professional manner, including public speaking
• Ability to work a flexible schedule that includes weekdays, weekends, nights, and holidays

WOULD BE NICE TO HAVE'S

• Basic understanding of the Casino Marketing budget process
• Knowledge of planning and executing events and promotions
• Ability to define business requirements for technical solutions
• Intermediate project management skills
• Knowledge of IGT player tracking, rewards program and special events

THE WORKING CONDITIONS

• Lift and carry up to 50 pounds and push carts weighing over 100 pounds unassisted
• Must be able to withstand prolonged sitting, standing, stretching, bending, and kneeling without restriction, work indoors and be exposed to various environmental factors such as, but not limited to, CRT fatigue, sound, dust, cigarette smoke, light (including flashing lights), and pet dander/hair
• Must be able to work in a fast-paced, busy, and somewhat stressful environment, and maintain physical stamina and mental attitude while dealing effectively with guests, management, team members, and outside contacts while working under pressure and meeting deadlines

VALUABLE TRAITS

• 50% logical / 50% creative / 100% AWESOME
• Enjoy working with a team and alone as the situation dictates
• Adaptive, Flexible!
• Embody "great attitude"
• Unwavering integrity and endless work ethic
• Appreciate constructive feedback, as well as graciously providing the same
• Tenacious and self-motivated

*Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*