Cascade Maverik: Creative Lead, Content & Copy

Bauer Hockey/ Cascade Maverik Lacrosse; Exeter (NH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) with employer match

Paid parental leave

Employee discount on apparel and gear

Casual & hybrid work environment

Job summary

Cascade Maverik Lacrosse, a leader in innovative lacrosse gear, is seeking a Creative Lead, Content & Copy to elevate our brand narrative across social, digital, ecommerce and retail touchpoints. You will own copy development, concepting, and storytelling, guiding campaigns with a social-first mindset.

You will collaborate with marketing and production teams, pitch ideas to leadership, and mentor a creative team. The role requires travel as needed and a passion for lacrosse.

Qualifications

• 5-7 years of copywriting experience in-house or agency
• Strong portfolio with campaigns and content executions
• Experience leading or collaborating with a nimble creative team
• Ability to work within brand style-guide while elevating execution
• Self-motivated multi-project delivery under tight deadlines

Responsibilities

• Build and maintain a cohesive brand story for Cascade/Maverik Lacrosse
• Craft and evolve brand voice across channels
• Lead creative ideation for brand content, launches, events
• Collaborate with marketing to align with business objectives
• Pitch ideas to marketing and leadership
• Ensure assets are optimized for social, digital, ecommerce, and retail

Skills

Copywriting

Portfolio

Brand storytelling

Copy editing

Presentation skills

Team collaboration

Travel willingness

Microsoft Word

PowerPoint

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Microsoft Word

PowerPoint

Job description

Exeter, NH, US

Creative Lead, Content & Copy

The Creative Lead, Content & Copy is responsible for crafting an elevated brand story for Cascade/Maverik Lacrosse through creative materials supporting brand initiatives. This position will lead copy development, conceptual development, internal pitching, storytelling and executing. This person must have a sharp background in leading campaign development and brand content initiatives with a social‑first mindset. Knowledge and understanding of current/upcoming trends in content creation, digital and social are a must, along with the ability to craft, maintain and amplify a cohesive brand story that spikes attention. The ideal candidate is highly collaborative, detail‑oriented, and passionate about finding creative ways to grow a legacy lacrosse brand.

Essential Job Functions & Responsibilities

• Build and maintain a cohesive brand story that propels Cascade/Maverik Lacrosse to be top‑of‑mind in the lacrosse community.
• Craft and evolve brand voice for consistency on all touchpoints across all channels.
• Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs.
• Cross‑collaborate with marketing team to understand business objectives before making creative recommendations.
• Confidently pitch ideas to marketing team and leadership with ability to react in real‑time.
• Influence creative team to work toward common goals and intervene when needed to keep things on track.
• Ensure creative assets (copy, design & content) are optimized for social (IG, YT, paid), digital, ecomm, and retail channels.
• Assist production team with planning, organizing and executing content productions.
• Assist with freelance support if/when needed.
• Possess deep understanding and interest around consumer‑first content and how it impacts social channels.
• Attend productions & content shoots (as needed) to create timely content for relevant platforms.
• Stay up to date on industry tools, techniques, and best practices in social media, copywriting, and AI.

Qualifications

• 5-7 years of copywriting experience working in‑house, agency‑side or through other creative environments.
• Strong portfolio demonstrating a mix of scalable creative campaigns and content executions.
• Experience managing and/or collaborating with a nimble creative team.
• Proficient in the Microsoft Suite specifically Word & PowerPoint with familiarity on Adobe Suite (InDesign, Illustrator, Photoshop), and other creative tools.
• Proven ability to work within specifications of brand style‑guide while elevating and evolving creative execution.
• Self‑motivated problem‑solver capable of managing multiple projects under tight deadlines.
• Team player with collaborative skills, open to creative direction while possessing a strong personal point of view.
• Comfortable presenting to a group/audience with excellent listening and communication skills.
• Passion for men’s and women’s lacrosse (plus a general understanding of sports) preferred.
• Willingness to travel as needed.

This position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around, including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, a casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal‑opportunity employer.

We use AI‑assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.